Learning activity on market entry methods

1. Referring to your lecture notes, the textbook, your Research Project company’s website, your Research Project assignment, the
websites of any competitor of your company, Austrade as a useful source on agents and distributors
(http://www.austrade.gov.au/Australian/Export/Guide-to-exporting/Agents-and-distributors ), the Asia-Pacific Centre for
Franchising Excellence for franchises (https://www.franchise.edu.au/ ), or googling….. answer the questions using dot points.

Questions:

1. What would the most likely methods of market entry your type of product would use?

2. Give some reasons why you think the nature of your product(s) would cause this/these methods to be used.

3. What commercial or strategic benefits do you think your company would gain from using this/these methods?

4. Write down several problems that might arise for an International Marketer in the use of this/these methods.

5. Is e-commerce as a complementary or an alternative method for the company?