STRENGTHS OF TOCOTOCO

 The product is highly attractive by the unique and diverse menu, not only
including beverages but also with a number of nutritious snacks.
 Reasonable price compared to the general level of the milk tea brand name
market in Vietnam.
 As a Taiwan brand, has won many prestigious awards for the quality of
products and services, so it's easy to gain customers' trust.
 The densely populated places and tourists of Vietnam, each branch is
beautifully decorated, cleanly

STRENGTHS OF DINGTEA
 Focusing on marketing campaign with clear strategics and goals.
 Top Brands
Being the top favorite milk tea brand in Taiwan and. Currently, Ding Tea has a menu
of nearly 100 different flavors to satisfy customers of all ages in Vietnam.
 Many branches
200 stores across the provinces are the number that ensures this brand's thoughtful
service in Vietnam.
 Profession
With a staff of well-trained, professional, knowledgeable about ingredients.
 Strong growth
Not only going from product quality to service to creating prominence in its products,
but Ding Tea also created a system of buying and delivery application technology that
brings high experience to others..

STRENGTHS OF GONGCHA
 Modern member card. Customers can earn points after each purchase. The
more points you earn, the more incentives there are
 Safe products, suitable for many tastes
 Friendly and professional service
 Big and famous brand in the world
 Use recyclable plastic cups, Protect the environment
 Wide business scope, many branches around the world

STRENGTHS OF…..
 Having a marketing strategy widely, popular with consumers: advertising in
3 ways: printing, electronic and outdoor media; go to universities in the city to
carry out marketing campaigns
 Many promotions to attract customers: buy 2 get 1, 50% discount when filling
out a customer feedback
 Safe, clean and delicious quality with reasonable price
 Connecting with food delivery applications such as now, foody, baemin, .. to
deliver products quickly and conveniently for customers
 Well-trained and friendly service
 Healthy ingredients and eco- friendly materials
 Diverse products: Products ranging from milk tea, tea, fruit tea to other special
drinks to suit each customer segment
 Diversified payment to bring convenience to customers