Getting the most from

Transaction Data
Analytics
Dr. Shiv M Kumar,
Fellow of Indian Institute of Management (IIM), Indore
Co-Founder, Augentia (www.augentia.com) & Augplat (www.augplat.com)
Lewes, USA | Bangalore, IN | Dubai, UAE

INSTITUTE OF MANAGEMENT TECHNOLOGY, HYDERABAD

Session Discussion Points

–Summarizing transaction data at the customer level

–Creating behavior-based customer segments
–Understanding seasonality and customer purchase
cycles
–Using transaction data to identify oppourtunities

INSTITUTE OF MANAGEMENT TECHNOLOGY, HYDERABAD

What is Transaction Data Analytics?
THE CONCEPT

INSTITUTE OF MANAGEMENT TECHNOLOGY, HYDERABAD