Name: Mercado, Edrei. G.

Section: CBET 19-304P

In this activity I learned how to use different kinds of fonts in MS Word and how to insert
picture in the center of texts. But especially, I learned in this activity the meaning of
Marketing Management and its importance. I learned that marketing management is the
organizational discipline which focuses on the practical application
of marketing orientation, techniques and methods inside enterprises and organizations
and on the management of a firm's marketing resources and activities.
Marketing management simplifies the activities and functions which are involved in the
distribution of goods and services. According to Philip Kotler: “Marketing management is
the analysis, planning, implementation and control of programs designed to bring about
desired exchanges with target markets for the purpose of achieving organizational
objectives.” 
In short word, marketing management is a process by which a product or service is
introduced and promoted to potential customers. The process covers advertising, public
relations, promotions, and sales. It represents the “road map” to accomplish greater
results, such as sales growth, brand recognition, higher market percolation, and much
more.