Project Guidelines

Weightage: 20%

Each group to select one topic of interest (based on the overall Project guidelines)
Identify one interesting model in India and compare it to a comparable successful global
model
What’s the reason for success? Key differentiators? What is the CVP and how’s it being
delivered?
How did things evolve from pre-pandemic world to the new world?

Segment/Category Players
ValueRetail D-Mart,V-Mart
FoodServices,Delivery JubilantFoodworks,Zomato,Swiggy
GroceryRetail BigBasket,Grofers
Marketplace Flipkart,Snapdeal
Verticals Milkbasket,Nykaa
Servicesmarketplace UrbanCompany
B2B Udaan,IndiaMart

Pls choose a company from amongst the above. Presentations to cover the 3 broad questions while
covering in detail any one of the topics in its’ strategy

Merchandising Philosophy

Category Management

Formats as the product

Assortment Planning

E commerce strategy

Store design / Planogramming

Project presentations to happen on 2nd and 4th March