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Course code:-RAWE
Course title:-Experiential
Learning Module-5 (ABM)

2 B.Sc.(Ag.) 4th Yr., INSTITUTE OF AGRICULTURE SCIENCES, BHU 24-04-2017

 Contents:
 Introduction

 Need for E-technology intervention in farming.

 Transforming rural India with the help of digital

technologies.
 Schemes of govt. to promote E-tech in agriculture.

 Some prominent E-technologies.

 Impact of ICT on Agriculture.

 Problems.

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 Conclusion 24-04-2017
 INTRODUCTION:-
 Agricultural practices and advancements differ globally, but
through the exchange of knowledge from different agriculturally
involved individuals from all over the world, improvement of
techniques can be experienced as well.

 Internet & IT has become a bridge for people from all over the
world.

 The agriculture sector has seen many revolutions worldwide, the

most recent being Information and communication technology
revolution. It has helped the farmer’s cause in today’s resource
constraint world and has also made agriculture more efficient.

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 Need For E-tech In Agriculture:-
 Access to technological information is one of the most important
enablers for small land holders to improve productivity sustainably.

 The cost of cultivation per hectare is high on small and marginal

farms than medium and large farms. Innovative mechanisms for
technology transfer are required to bring relevant tools, knowledge
and knowhow to farmers.

 Market linkages are common weak points between the farmers and
formal supply chains. E-tech can foster dissemination of information
on technology, market demand and price information; weather, pest,
and risk-management information, best practices to meet quality and
certification standards.
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 Transforming Rural India with the help of
digital technologies:-
 It can help the bridge gaps by providing ‘e’ and ‘m’ services.
E-tech offering meant for rural sector can be classified into
three categories:

 Solutions aimed at empowerment. Ex.- E-chaupal.

 Solutions aimed at enablement. Ex.- E-governance like

Aadhar.

 Solutions aimed at market expansion. Ex.- E-commerce

initiatives, Village tourism etc.
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 Schemes of govt. to promote E-tech in
Agriculture:-
 National Policy for Farmers, 2007- Focusses on ICTs.

 National Telecom policy, 2012- Focusses on broadband

connectivity and mobile penetration.

 National mission on agricultural extension and Technology.

 Universal service obligation fund (USOF) already launched

wireless broadband Scheme in 2009. Mobile values added services
(mVAS) for rural women’s Self-help group (SHG) is also part of
USOF’s Sanchar Shakti programme.

 Agricultural Technology Management Agency (A T M A).

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Prominent E-technologies:-
 m-Kisan SMS Portal- enables all government organizations in
agriculture and allied sectors to give
information/services/advisories to farmers by SMS in their
language, preference of agricultural practices and location.

 Kisan Call Centres- Main aim of the project is to answer

farmers’ queries on a telephone call in their own dialect. Toll Free
number is 1800-180-1551.

 Sandesh Pathak- The application, developed jointly by C-DAC

Mumbai, IITMadras, IIIT Hyderabad, IIT Kharagpur, and C-DAC
Thiruvananthapuram will enable SMS messages to be read out
loud, for the benefit of farmers who may have difficulty in
reading.
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….
 KISSAN Kerala-

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….
• Agro-pedia- It is envisioned to be a one stop shop for all kinds of
information related to Indian agriculture. The practice of crop
knowledge models has been defined and developed for the first
time worldwide with the help of FAO. It’s ICT resource institutions
are IITK, IITB, NAARM, GBPUAT, UAS & ICRISAT. It is
developed under the sponsorship of ICAR & NAIP.

 e-Choupal- an initiative of ITC Limited, to link directly with rural

farmers via the Internet for procurement of agricultural and
aquaculture products like soybeans, wheat, coffee, and prawns. The
programme installs computers with internet access in rural areas of
India to offer farmers up-to-date marketing and agricultural
information. Each ITC Limited kiosk serves an average of 600
farmers in the surrounding ten villages within about 5 km radius.

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• aAqua Mini:-
This tool developed by Agrocom provides real-time decision-
support tools to progressive farmers and organizations
supporting progressive farming. The important services
provided are as follows:

 Remote crop diagnostic solution

 Audio prompted guide application (in English/Marathi/Hindi)

 Remote crop & land properties based disease diagnostics

 Micro-weather info

 Answers to agro query based via web / sms. 24-04-2017

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 • e-NAM-
•It is a pan-India electronic
trading portal which networks
the existing APMC mandis to
create a unified national
market for agricultural
commodities.

•The portal provides a single

window service for all APMC
related information and
services.
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 •Pusa Krishi App:-

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• RML Farmer Krishi Mitra App.

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• m- Krishi App.

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 •Kisan Suvidha App

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•IFFCO- Kisan Agriculture App

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Impact of ICT on Agriculture.
 Robert Jensen, in his report, “INFORMATION, EFFICIENCY
AND WELFARE IN AGRICULTURAL MARKETS” in 2009
in Kerala, has stated that Mobile phones led to significant
increases in arbitrage, declines in price dispersion across
markets, and waste (unsold fish in markets with high supply,
averaging about 6 percent of daily catch prior to mobile
phones) was completely eliminated. On net, fishermen's
profits increased by 8 percent, consumer prices declined by 4
percent and consumer surplus increased by 6 percent.

 He also finds that fishermen's lost fishing time in Kerala

declined due to shorter repair durations for outboard motors
when repair companies adopt mobile phones.
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….
 Goyal (2008) studied the effect of internet kiosk in soybean
marketing in Madhya Pradesh. A soybean processor (a large
purchaser of soybeans) put the kiosks in villages that allowed
farmers to both access daily prices across the various wholesale
markets and to sell directly to the company. The information simply
increased competition among the traders.

 Overall, the introduction of the kiosks was associated with a 1-3

percent increase in soybean prices for farmers. Farmers’ profits
increased by 33 percent, most of which was a redistribution away
from traders.

Source: Goyal, Aparajita (2009). "Information Technology and Rural Markets:

Theory and Evidence from a Unique Intervention in Central India," mimeo,
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University of Maryland. 24-04-2017
Problems for the implementation of E-tech in agriculture:-
 The reach of the technology is still very poor.

 The rural infrastructure for the use of ICT is also not uniform
and lot of regional disparity persists.

 Low literacy rate among farmers and digital divide.

 The use of technology is being used by the already rich

farmers and utilizing these services they are further
prospering. The small and marginal farmers are again being
left out in the process of development.

 Under funding.
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 CONCLUSION
 Now days the penetration of market forces in rural India is
increasing and is potential market. With the diverse cultures and
languages in India, ICT provides a good platform here. Thus in
future there would be substantial upliftment and sustainable
development in rural areas.

 ICTs now may act as an agent for changing agrarian and farmer’s
life by improving access of information and sharing knowledge.
Farmers feel empowered and can adopt appropriate measures at
the time of need.

 IT had the potential to transform agriculture into a better prospect

in the wake of climate change and decrease in the cultivable land.
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