Marketing Process

Marketing process is to attract strangers towards there companies or organization. In first

situational and environmental analysis is done to identify marketing options and to check what a
company can do. After identifying marketing process, an analysis is done to select the best
available marketing plan. Then marketing mix decision takes place in which decision related to
product development, product pricing and product promotion is made. Finally, the marketing
plan is executed, and the output is being monitored.

Marketing as a function

As in scenario, I have taken Ufone for my marketing organisation. Ufone is one of well-
established and telecom market leading company across Pakistan. Marketing function are
defining as roles that can help company to identify and also source potentially successful
products that they produce to marketplace, while it also helps to differentiate between your
company product similarity with other companies’ products. There are 7 marketing functions
that we will look at below:

Distribution:
The first function is distribution. This is the process is which company gets it goods and services
to customers who wants to purchase. It is not easy to sell product and alone ideas are not
enough. There is a proper way of setting cannels in form of distribution. Setting up a distribution
is much harder than setting up a shop due to high level of competition. Ufone distribution is in
form of franchise and company official offices in which they provide their major services. Ufone
has leading number of franchises across Pakistan than its competitor like Zong and Telenor
because of having large market telecom share in Pakistan.

Finance:
The next function is finance. For every business, finance is must to make it run. There are many
various finance sources like bank loans, owner self-investment, shareholder investment, sponsor
and selling company product. Ufone can be using bank loan to help them be finance stable
organisation. Other than this the profit earn by services provided by company is one of the
sources.

Market research:
Market Research is another function. Without market research it is impossible to sell or provide
services and goods. By doing market researching the company gets to know about current trend,
customer’s needs, wants and future market. Ufone has done market research, figure out that
telecom was very fast growing in 1900s and there was a increasing demand so companies stared
to build there telecom services and earn high level of profit.

Pricing:
Every product or service is set at specific level of price. To attract potential customers, the
company needs to ensure that the price is affordable and attractive to them. The price is set of
 products, after trial and market research. For Ufone, as it is one of Pakistan oldest
telecommunication company and it started by giving 2g coverage at that time but now as their
coverage quality is increase in 3g/4g their price is also increasing.

Product and service management:

After market is set with product and services pricing. Next step for company is to for example
Ufone, are to effectively manage their products and services. Company research into
technologies, trends, and provide services that cater to the current generation and are relevant
and innovative.

Promotion channels:
The function next is Promotion channels. To ensure that revenues occur, and the products
remain relevant, it is important to advertise these products by methods such as T.V. Ads, flyers,
e-mails, newsletters. For Ufone it has one official account in social network like Facebook and
Instagram. Ufone has its own website and do lot of online advertisement plus tv commercials.

Matching product to customer:

The last function is of matching product to customers.a Selling is the final function of the
marketing process, while also being different than marketing. Since one cannot sell their
products before the company’s customers’ wants and needs are researched, Selling is the final
function. After this company provide accurate product at accurate price. To make it simple, all
marketing function previously explained are combined and used together to make this function
successful. Company like Ufone spend lot of money in market research to ensure that their
products and services sell well and remain popular.

Market department relation with other departments

Marketing is part of business organizational and is link to other departments and
functional units. Marketing functions are backup with other operational departments.
Some of departments which plays important role in marketing are financial, sales,
production, and human resources department.
Marketing relation with Human resource
HR department is established in every organisation, so new talent can be scout out. Their duty is
to ensure that correct staff is in place to perform certain duty and check that new products or
ideas are being produced. The communication between marketing and HR department must be
strong.
Marketing relation with Finance
All the transaction is happening by finance department in company and without there approver
not a single penny is used for marketing. The bond of finance department and marketing
 department is of money, which finance department provide through funds for doing marketing.
Publicity, advertisement, and some other creative ideas for organisation is done by the help of
finance department. I think finance department as a backbone for every organisation. In Ufone
finance department is helping by giving funds for promotion and advertisement of there new
packages and services.
Marketing relation with production
In production department it is check which production method is the beat and accurate for
producing a specific product. Different quality of material is used for production and through
marketing it is checked which product has high demand in market. This is the way in which both
departments are linked.