Market Research Project

English language survey Implementation

Sandra Ángel Rocha

Ana Dolores Acosta González
Lady Vanessa Perdomo Sanabria
Juliana Fandiño Carvajal
Nury Yanedt Montañez

File: 1565188

National Learning Service SENA

Technology in Market Management

2.018
 1. INTRODUCTION

The implementation in the market of a new biodegradable detergent that is friendly to

the environment thanks to his raw material (saponin) that makes the same purpose
of a comun detergent with chemicals and it replaces the use of the usual toxic
components, that with a low index of chemicals helps to contribute to the reduction of
pollution produced by phosphate waste from traditional detergents that reach rivers
and seas. We should be noted that this detergent fulfills the same functions of the
usual detergents and additional It has moisturize and hypoallergenic properties.

In this report we will know how is the acceptance of this product in a society, taking
into account the external factors guided by information collection methods,
techniques and tools to give a good interpretation and analysis of the beginnings of
this company. It will be done through the survey.
 2. OVERALL OBJECTIVE OF THE SURVEY

Know the purchase intention of a biodegradable liquid soap

3. SPECIFIC OBJECTIVES OF THE SURVEY

➔ Identify the tastes and preferences of consumers when buying a soap for
washing clothes.

➔ Know the frequency of purchase of the product.

.
➔ Set the amount used by consumers.

➔ Analyze the possible buyers of the product.

.
➔ Know the opinion of consumers related to the use of environmentally friendly
products.
4. SURVEY FORM

1. You would use a biodegradable soap for your clothes?

Yes ____ Not ____

2. Do you know any biodegradable soap?

Yes ____ Not ____ Which? _______________

3. What soap do you use for your clothes?

____________________________________

Why? ____________________________________________________

4. Do you prefer liquid or powder soap for your clothes?

_________________________________

Why? ___________________________________________________

5. How much soap do you use per month (Liters or Kilos)?

__________________________________________________________

6. How would you like the presentation of a biodegradable soap?

__________________________________________________________

7. Are you allergic to common soaps?

Yes ____ Not ____

8. Do you use the same soap you use for your clothes for your underwear?

Yes ____ Not ____

9. Do you use the same soap for your clothes and your baby's clothes?

Yes ____ Not ____

10. Would you help promote the use of biodegradable soaps with your friends
and family?

Yes ____ Not ____

11. Where do you buy this type of product?

Supermarket ___
Chain Store ___
Shop ___
Internet / Online ___

12. How important is the price when choosing this product?

Extremely important ___

Very important ___
Moderately important ___
Less important ___
Nothing important ___

13. How important is for you to buy products made with biodegradable materials?

Extremely important ___

Very important ___
Moderately important ___
Less important ___
Nothing important ___

14. How often do you use this product?

One or more times a week ___

Two or three times a month ___
Once a month ___
Less than once a month ___
I have never used it ___

15. How important is for you the commercial antiquity when you choosing the
product?

Extremely important ___

Very important ___
Less important __
Slightly important ___
Nothing important ___
16 How important are personal references when choosing the product?

Extremely important ___

Very important ___
Less important ___
Slightly important ___
Nothing important ___

17. Suggestion or comment that you want to contribute.

________________________________________________________________
________________________________________________________________
________________________________________________________________