4. Illustrate situations where you think companies are following CRM practices.

Point out where

they are going wrong.

Upon research, many big companies are using different CRM that helped to expand their
business and contributed to the growth and success of their company. Below are the companies
that uses CRM:

 APPLE CRM

Customer Relationship Management plays a crucial role in Apple’s growth plan. If

you’ve ever used an Apple device, you definitey had to register it using an Apple ID.
Apple ID is an account you use to access Apple features and services like the App
Store, Apple Music, iCloud, iMessage, FaceTime, and more. These unique IDs
synchronize through devices, save music and film preferences, and make
recommendations based on what you want. For users, this is convenient. For Apple,
this is a tool that offers insight into what consumers want and can be used for
effortless, targeted marketing.

 COCA-COLA CRM

Coca-Cola uses CRM to promote collaboration and deal with consumer problems
easily, quickly, and efficiently. By using CRM software, every member of the Coca-
Cola team will recognize problems, track consumer activity and social media in order
to promote deals and promotions. In addition, on-the-go mobile applications can be
used by team members to access customer history at anytime and anywhere, to
generate and change work orders and to send field technicians in real time.

 AMAZON CRM

Over the last few years, Amazon has become an online shopping site. One of the key
reasons for this is the Amazon CRM system. Amazon has one of the world's most
complete CRM infrastructures that leverage consumer data on transactions to quickly
customize customers' shopping experience. You will need to set up a personal
account when you buy an item from Amazon. Then Amazon will monitor your
purchases and browsing history to target marketing campaigns and email campaigns
based on what you're likely to want. In addition, you can customize your account to
make one-click purchases. This is one of Amazon's most common features and
consumers love it as it significantly speeds up the checkout process when making an
order.

Knowing that these big companies are all successful, their CRM is well made and finished.
5. Companies want relationships with customers, but do customers want relationships with
companies? Please discuss.