4. Illustrate situations where you think companies are following CRM practices.

Point out where

they are going wrong.

Upon research, many big companies are using different CRM that helped to expand their
business and contributed to the growth and success of their company. Below are the companies
that uses CRM:

 APPLE CRM

Customer Relationship Management plays a crucial role in Apple’s growth plan. If

you’ve ever used an Apple device, you definitey had to register it using an Apple ID.
Apple ID is an account you use to access Apple features and services like the App
Store, Apple Music, iCloud, iMessage, FaceTime, and more. These unique IDs
synchronize through devices, save music and film preferences, and make
recommendations based on what you want. For users, this is convenient. For Apple,
this is a tool that offers insight into what consumers want and can be used for
effortless, targeted marketing.