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https://doi.org/10.26419/res.00210.001
AARP RESEARCH | AARP.ORG/RESEARCH | © 2017 AARP. ALL RIGHTS RESERVED
Methodology
• This study was fielded from November 16-27, 2017 using GfK’s KnowledgePanel, a
probability based web panel designed to be representative of the adult US population.
• Respondents needed to be age 50 or older to complete the survey.
• Completion rate was 59.9% and resulted in a total sample of 1,520.
• The data are weighted by age within gender, education, race/ethnicity, household
income, language preferences, and Census division to reflect US adults age 50 or
older.
± 2.71%
for Total Adults 50+
N=1520
Laptop 62%
Desktop 61%
Device Adoption by Age
78%c 50-59 a 60-69 b 70+ c
73% c
Tablet 43% 66% c 66% a
63%
59%
55% 56% 58%
Regular phone 21% 46%
40%40%
E-Reader 34% ab
21%
23%
19% 20%20%
c
Wearables 13% 14% 15%14% c
8% 7% 8% 6%
Home assistant 7%
Smartphone Laptop Desktop Tablet Regular E-Reader Wearables Home
Q.Tech1 (Base: All respondents. N=1520). Which of the following phone assistant
items do you have? Letters represent a statistically significant difference between indicated age groups at the 95% confidence level.
Yes Yes
Yes 6%
12%
19%
No No No
81% 88% 94%
Those who have already purchased a device are more likely to say they will purchase another one in
the next year, particularly for smartphones. Likewise, adults under 70 are more likely to plan to
Q.Tech3A (Base: All respondents. N=1520). purchase a phone or tablet in the next year compared to their 70+ counterparts.
Do you plan to purchase a […] within the
next year? * or letter represent a statistically significant difference between indicated groups at the 95% confidence level.
Q.Tech2 (Base: Those who own computer/laptop. N=1402). Please indicate whether you do each activity for each device you own.
c
85%84% c
73% 77% c74%
70% 70%70%67% c
67% 67%
c
65%a 66% a
59% 62% 60% c
58% 58% 55%
54% 52% a 52% c
47% 46% 46%47%43% 48%c
40%
30%
Visit websites Make a Get news and Perform Send or Access a social Comparative Play a game Get directions Watch videos
or surf the purchase other info banking or receive IMs or networking shop for or traffic info or shows
internet financial Emails site discounts and
transactions deals
Letters represent a statistically significant difference between
Q.Tech2 (Base: Those who own computer/laptop. N=1402). Please indicate whether you do each activity for each device you own. indicated age groups at the 95% confidence level.
43%
41% 41%
38%c 37%c
34% 34% 35%c
32% c
29%
24% 24%
18% 19%
15%
9% 10% 8%
6% 6% 5%
Get health and Take classes, Manage or receive Post your own Download or Track health or Use a voice activated
fitness info webinars, or medical care reviews, ratings, or purchase an app fitness via apps or assistant
read/watch how-to comments online website
tutorials
Letters represent a statistically significant difference between
Q.Tech2 (Base: Those who own computer/laptop. N=1402). Please indicate whether you do each activity for each device you own. indicated age groups at the 95% confidence level.
Q.Tech2 (Base: Those who own tablet; n=647). Please indicate whether you do each activity for each device you own.
78%c77% c
Visit websites Get news and Download or Send or Play a game Access a social Watch videos Make a Comparative Get health
or surf the other info purchase an receive IMs or networking or shows purchase shop for and fitness
internet app Emails site discounts and info
deals
Letters represent a statistically significant difference between
Q.Tech2 (Base: Those who own tablets. n=647). Please indicate whether you do each activity for each device you own. indicated age groups at the 95% confidence level.
Get directions or Perform banking or Take classes, Post your own Use a voice activated Manage or receive Track health or
traffic info financial webinars, or reviews, ratings, or assistant medical care fitness via apps or
transactions read/watch how-to comments online website
tutorials
Letters represent a statistically significant difference between
Q.Tech2 (Base: Those who own tablets. n=647). Please indicate whether you do each activity for each device you own. indicated age groups at the 95% confidence level.
Q.Tech2 (Base: Those who own a smartphone, n=1061). Please indicate whether you do each activity for each device you own.
Send or Get directions Download or Visit websites Get news and Access a social Use a voice Play a game Comparative Make a
receive IMs or or traffic info purchase an or surf the other info networking activated shop for purchase
Emails app internet site assistant discounts and
deals
Letters represent a statistically significant difference between
Q.Tech2 (Base: Those who own smartphones. n=1061). Please indicate whether you do each activity for each device you own. indicated age groups at the 95% confidence level.
44% bc 44% bc
35%c
33% c 33% c 33% c
30% c 28% c
27%
24% c
23%c 21% c
20% 21%
16% 15% 15% 15% c
12%
10%
7%
Perform banking or Watch videos or Get health and Manage or receive Track health or Post your own Take classes,
financial shows fitness info medical care fitness via apps or reviews, ratings, or webinars, or
transactions website comments online read/watch how-to
tutorials
Letters represent a statistically significant difference between
Q.Tech2 (Base: Those who own smartphones. n=1061). Please indicate whether you do each activity for each device you own. indicated age groups at the 95% confidence level.
Adults 50+ who are mobile enabled are more likely to do most activities on their computers
than on their smartphones, but there are some things that are becoming mobile dominant:
sending email/IMs (89% on mobile vs. 61% on computer), getting traffic and directions (77%
on mobile vs. 43% on computer), downloading apps (71% on mobile vs. 20% on computer),
Q.Tech2a (Base: Those who own and using voice assistants (45% on mobile vs. 8% on computer).
smartphones and computers. n=985)
For adults who own all three devices, users favor different devices for different activities. Dominant computer activities
include shopping and purchasing, online learning, and banking. Dominant tablet activities include playing games and
watching video. Finally, dominant mobile activities include sending messages/emails, downloading apps, using voice
assistant and getting directions. Note, however, that these represent the most tech savvy of the 50+ who are more likely
to be younger, better educated, and have higher income than the general population.
Q.Tech2a (Base: Those who own smartphones, tablets and computers. n=498)
Q.Tech4 (Base: Those who own at least one device, n=1355). How confident are you that the things you do online when you are using a wireless device such as a laptop, Smartphone, or iPad, are
private and will not be used or seen by others without your permission?
33% a
30%
29% 28%
26% a
22%
22% 22% 23% c
20% 20% 20% 20%
19% 21% c
15% 16% 16%
16%
12% 13% 14%
14%
11% c
11%
9%9% 8%7%10%9%
5%
Banks and Healthcare Email service The federal Telecom service Online retailers Membership orgs Social media Media
financial companies providers government providers or non-profits sites companies and
institutions websites
Q.Tech6 (Base all respondents; n=1520). How much do you trust the following businesses and institutions to keep your Letters represent a statistically significant difference between
personal data secure online? indicated age groups at the 95% confidence level.
Percentage of Adults 50+ Who Have Taken Steps to Secure Their Data
50+ 50-59 a 60-69 b 70+ c
59%
Use a passcode to lock your tablet (among tablet owners) 60%
63% c
51%
58%
Use a passcode to lock your smartphone (among smartphone owners) 62% c
60% c
47%
Change passwords on important accounts such as email or banking every 45%
50% c
few months 47% c
37%
Enable two-factor authentication on accounts, which requires you to log in 33%
37% c
from new devices using an additional security code sent to your phone or… 37% c
21%
Subscribe to identity theft protection services such as LifeLock or Identity 19%
19%
Guard 21%
17%
6%
Use a password service such as LastPass, KeePass or Dashlane 5%
7%
5%
4%
Other 3%
4%
4%
23%
None of the above 19%
19% 32% ab
Letters represent a statistically significant
difference between indicated age groups
Q.Tech5 (Base all respondents; n=1520). Which of the following security measures have you taken to protect yourself online? at the 95% confidence level.
Nine in ten adults 50+ use technology to remain connected with their friends and family. There are no differences by age, but women
are significantly more likely to say they use technology to stay connected than men are (94% vs. 87%).
* or letter represent a statistically significant difference between indicated groups at the 95% confidence
level.
How often do you use the following to communicate with friends & family...
At least once a month or more
(among those who say they use tech to communicate)
50+ 50-59a 60-69 b 70+ c
94% bc
87% 87% 86% 89% 86% 89% c
Women are more likely than men to say they use texting (89% vs. 83%) and social media
Q.NewQ2 (Base: Those who say they use tech to (76% vs. 67%) to stay connected.
stay connected. n=1378). How often do you use
each of the following to communicate with and
stay connected with family and friends?
Letters represent a statistically significant difference between indicated age groups at the 95% confidence level.
Q.TECH8 (Base all respondents; n=1520). Which of the following best describes your experience with virtual reality technology?
Q.TECH9. Have you ever used a device or an app that used augmented reality (technology that overlays virtual 3D objects over the real world or real world displays)?