POSITIONING STATEMENT OF METABICAL

Selma Dwi Utami N – 29119350

ELEMENT DEFINITION
Target Market  Individual with BMI 25-30, age 25-40, college
education, household income $50.000-$80.000
 Health care provider that act as health consultant
Problem  Individu who’s not satisfied with their body shape
 Want to change their diet for healthy life
 Hard to lose weight
 Unsatisfy by the current weightloss product on the
market
Frame of Reference Alii, Xenical, Other herbal supplement

Basic Requirements A drug that functioned for weight loss for BMI 25-30

Point of Difference  Less side effect compared to other weightloss drug

 approved by FDA
 Specific made for BMI 25-30 (prescribed medicine)
 Low dose (1 pill/day)
 24 Months support
 Post medication stability
 Clinically proven effective for weightloss
 Need to be prescribed by doctor
 Stable post medication result
 Guarantee 12 months weigh loss
Reason To Believe
 Clinically proven effective for weightloss for BMI 25-
30
 Prescribed by dctor

Distinguished from  Less side effect compared to other weightloss drug

Competition  Low dose (1 pill/day)
 Clinically proven effective for weight loss

Emotional And  Feeling happy and satisfied because losing weight and
Benefit have better body shape
 Feeling safe because far from health issues