and other useful information about the subject, while Victor provides tinted plastic

instruments that makes it easier for beginners.

4) Marketing Mix Of Classmate

 Product

 Pencil
 Pens
 Mathematical instruments
 Erasers
 Sharpeners
 Art stationery
 Notebook

 Price

 Pencil – INR 3 to 5 per unit

 Pens – INR 5 to 20 per unit
 Matematical instruments INR 40 to 300 per unit
 Notebook – INR 20 to 200 per unit

 Place

 Classmate product are targeted across rural & urban areas across India
 Rural: Producer > Agent> Wholesaler> Retailer> Consumer
 Other Area : Producer > Wholesaler> Retailer> Consumer

 Promotion

 Promoation are undertaken with tagline “ You are one of a kind”

 TV Advertisements, hoardings, Posters and Banners are used to promote the
product across all the area

5) STRATEGY OF ITC:

Brand equity in the Marketing strategy of ITC –

ITC has been ranked 772 on Forbes magazine list of top 2000 companies globally.
The brand has been valued at $51.5 billion as of June 2018.