The concept of eCommerce is that it can use the internet, the WEB, and various smartphone

apps, including browsers operating on mobile devices with a wide variety of business styles.
In either organization, a distribution channel is an important element to identify how or which
network to distribute a product to the intended consumer from any producer, retailer. In this
case, a web channel is used, and, considering its consequences, the web as a delivery channel
is accessible with its advantages and drawbacks in any particular sector.

Pros of the use of the Internet for dissemination

● Big shipping- it helps the customer to list all necessary items at once and distribute on
a wide scale so costs and everything are listed instead of querying.
● It restricts the consumer solution cost-efficiently since the sales chain supplies each
commodity ordered to the customer and can reach many end-users at any one
moment.

Web disadvantages as a delivery platform

❖ No contact between the vendor and the buyer physically restricts the actual interaction
in online delivery, and the accuracy of the goods a consumer needs is limited.
❖ Intermediaries introduced – Online dissemination requires intermediaries to fulfill
end-user requirements in multiple locations. This could increase prices and also
decrease cost-effectiveness.
❖ Web sales or mass-selling requires mass sales to minimize expense, as individual
sales are influenced by the financial influence of businesses.

Situation were launching an e-commerce platform is not suitable for a business

Anyone or organization can launch an e-commerce website because it is relatively easy,

simple, and economical. While it is not suitable, in certain cases, to even first set up the
website. Where the inventory is weak, where the contest is high, there is no sufficient cash
flow, and where websites such as photography are bad, no need at all to begin an e-commerce
website.