Presentative B
Presentative A

-   Age: 21 -  Name: 
-   Location: Ho Chi Minh -  Age: 30
city -  Location: Ho Chi Minh city
-   Sex: Female -  Sex: Male
-   Occupation: Student -  Occupation: Office worker
-   Interest:  vouchers -  Characteristics: Having less time, prefer the
hunting convenience options, usually commute 

Persona A: Student type (Insight and Value proposition) 2 paragraphs

Vivian is currently a student at HUTECH University. Her income is still mainly

depending on her parents. A loyal users of MoMo e-wallet, she use Momo to receive money

from her parents and paying for food and drink. Likely, she loves to hunting gift vouchers or

discounts from MoMo.

We want to aim this typical group of people who loves to get vouchers and discounts

from MoMo to introducing them a new feature “Du Lich – Di Lai”. Aiming to get 15%

brand awareness(on total 40%) this group we will based on their typically persona

Persona B: Office worker (Insight and Value proposition) 2 paragraphs

Lucas is mobile developer at KPMG Vietnam. His income around 8000 to 12000

USD per year. Working take a lot of his spare time, so that he prefer an application which can

help him solves many problems at the same time.

Momo’s ecosystem has been applied in various areas such as finance, insuarance,

food and beverage, money transfers, utility payments, e-commerce, online shopping (Vu

2020). Which the new option of “Du lich – Di lai” Momo will promise to this group of
customers more fast services and convenience on their business trips or leisures. Aiming to

get 25% increasing sales to this group

With the tagline “Di Mo di Mo, travel cung Momo” has provided, our big ideas will

be “Whenever you need to go, tap on Momo”. We provide 3 mains type of transportation

airline, trains and buses, cooperating with Agoda and Traveloka. Momo wants to increase the

customers’ experience more fulfill by the transportation and accommodation.