Development of a communication plan

An organization needs to communicate information regarding a new service or

a product launched to its stakeholders. However one needs to develop a
proper road map on how to communicate this information to its audience. A
communication plan is what is therefore needed for the purpose. The plan
sets out the It’s an essential tool for ensuring your organization sends a pure
focused message with quantifiable results.

The following steps can be followed to develop an effective communication

plan:

A. Situation Analysis

Evaluation undertaken to determine what is the current scope of

communications. All the relevant information needs to be gathered and
analyzed. Evaluation process must include the following ingredients.

 Discussions with communication department.

 Assessments and discussions with focal groups.
 Brainstorming with other departments in your organization.

B. Outline Goals

The situation analysis must be followed by the process of outlining your goals.
The outcomes to be achieved and the results to be derived from the
communication plan must be defined. The goals determined need to be
precise, quantifiable, convincing and attainable within the time duration
available.

C. Target Audience

The business needs to be very clear about their target audience to whom they
want to deliver their content to. These need to be classified and listed. All the
stakeholders need to be included in the list.
 D. Determining Networks

Disseminate your content through numerous media networks. Plan and select
the media networks that can communicate your message most effectively to
your desired audience.

E. Assess the outcomes

Assessment of the outcomes is very important to gauge the extent to which

the desired results were achieved. Evaluating the results can benefit the
organization in terms of revising the plans to achieve improved results next
time. The following documents may represent the evaluation conducted

 Term Reports
 Periodic Progress Reports
 Departmental assessments and reports

F. Define a Timeline

The communication plan must have goals and one can achieve those through
setting up time bound plans. A time sheet based plan needs to be drawn.