SEO

SEARCH ENGINE OPTIMIZATION

Types of SEO:

There are a common three types of SEO which are given in the following:

❑ On-Page SEO
❑ Off-Page SEO
❑ Technical SEO
What is Off-Page SEO?

 “Off-Page SEO” refers to all of the activities that you and others do
away from your website to raise the ranking of a page with search
engines. On-page search engine optimization happens within the
site, while off-page SEO happens outside the site.
Techniques of Off-Page SEO:

 Creating Shareable Content

 Influencer Outreach
 Contribute as Guest Author
 Social Media Engagement
 Social Bookmarking
 Forum Submission
 Blog Directory Submission
 Article Submission
 Question and Answer
 Video Submission
 Image Submission
 Infographics Submission
 Document Sharing
 Press Release
 Web 2.0 Submission
 Use Google My Business
What is Technical SEO?

 “Technical SEO” refers to the process of optimizing your website for

the crawling and indexing phase. With technical SEO, you can help
search engines access, crawl, interpret and index your website
without any problems.
Techniques of Technical SEO:

 Optimize your website for mobile devices

 Create and Optimize Your XML Sitemap
 Boost your website’s speed
 Fix site errors and warnings with weekly site audits
 Optimize internal links
 Include your main keywords in image alt text
 Use canonical URLs to avoid duplicate content issues
 Install an SSL certificate
 Check and fix crawl errors in Google Search Console
 Find and fix broken links on your site