Course Title: New Product Planning

Course Code: MKT312E

We are planning for a new product development for:

 A Bank. Thinking of Services like a bundle credit card access to a savings account & add an
Individual Retirement Account investment option.

 A Flight Airlines. Thinking of services like Inflight entertainment, Inflight child care services
& inflight bedrooms cabins.

 A Hotel. Thinking of services like a Conference and meetings facilities & Catering services.

 Explain how the new products process is relevant in each industry, each service idea and
explain what you are required to do in each phase.
 List all references and sources you used.
 Use this figure as explanation to the questions you need to ask yourself and answer in each
phase of the new product development process. (chapter 2)