EVIDENCIA DE INGLES: “TALLER DE COMPRENSION DE

LECTURA”

APRENDIZ: ROSA ISABEL PATERNINA PORTACIO

FICHA: 2104648 “GESTION DE MERCADOS”

Lea con atención el texto “Supply and Demand”, que se encuentra en el objeto de
aprendizaje de la Actividad de Proyecto 4, y conteste:
1. Match the Word with the corresponding meaning:
a. Supply C Expensive
b. Demand B Desire to buy any product
c. High Price D All people
d. Mass market E The lifetime of goods and services.
e. Life cycle A Disposition to offer products

2. According to the text, mention the things people take into account to determine
the demand.
In order to know what people want or need (the demand), there are several
aspects that are taken into account when reading, they speak of several types of
buyers, there are buyers of luxuries or expensive things like the example of The
luxurious perfumery at The Galleries Lafayette Department store in Paris but says
that the biggest demand is in small supermarkets where we can find cheaper
jewelry or perfumes.

3. Write F for false or T for true

a. Production cost depends on Technology F (x)
b. As greater the expectations are, the lower will be the offer from the companies.
F (x)
c. One of the four Ps of marketing mix is Package V (x)
d. Price is the amount a customer pays for the product V (x)
e. Planning is to transform and develop marketing objectives to marketing
strategies V (x)

4. Answer the following questions

a. What is Benchmarking?
We can define benchmarking as the process through which other companies are
tracked, whether they are direct competitors or belonging to another sector, in
order to evaluate their products, services, processes and other aspects, compare
them with their own and with the from other companies, identify the best, and adapt
it to the company itself, adding improvements.

b. What is the process of Benchmarking?

It applies to companies that may or may not be direct competitors; for example,
when taking as a reference the strategies of a company that is a leader in a sector
different from its own.
Applying benchmarking implies carrying out continuous monitoring and evaluation
of the leading companies in the market, in order to identify their veste aspects or
practices and improve them in our company

c. Number the aspects to be taken into account in Benchmarking:

 Determine the aspects that will be subjected to benchmarking like identifying
specific customer needs a business can adjust the features, appearance,
price and distribution method for a target market segment.

 Select the companies that are going to be analyzed

 Select the information to be collected must be analyzed, which would be

that information related to the aspects that are going to be subjected to
benchmarking of the selected companies.

 collect the information and adapt the best aspects to the company

5. Write the vocabulary (20 words) from the reading, and make a Glossary:
Organize the words in alphabetic order and write the meaning of each word.

Cheerful = alegre

adjusted = equilibrado
brand = marca
boost = aumentar
increase = incrementar
perhaps = quizás
starring = protagonizado
developer = desarrollador
Nuance = matiz
Settings = configuraciones
Hunting = caza
Pecking = picoteo
Exploding = explotando
Features = caracteristicas
Appearance = apariencia
price = precio
distribution = distribucion
method = metodo
target = objetivo
segment = segmento

6. Write a ten lines text that summarizes the topic of the activity.
First of all in the reading, we talk about the pressure difference depending on the
type of market you want to reach, we can see expensive prices for people who
want to have luxuries and objects of first necessity such as those in supermarkets
Secondly, he talks about technology and the companies that make applications
because now there is an application for everything, but knowing what the niche
market the company wants is the factor that will make the change

The company they talk about in reading is from a film producer which gives them
commercial value but to improve the application they must take into account the
competition to see which aspects can be improved or changed

In general for our company we must take into account the demand and innovation
and competing companies already consolidated to get to have a company that may
be competing with them.