Professional Documents
Culture Documents
Unit2-The Network
Infrastructure for E-Commerce
Information Superhighway (I-Way)
The information superhighway (I-Way) is a
large-scale communications network providing
a variety of often interactive services, as text
databases, email, and audio and video
materials, accessed through computers,
television sets, etc.
It was a popular term used through the 1990s
to that describes the entire infrastructure of
digital communication systems including
cable, satellites, and assorted hardware that
allows information to be transferred at great
speed over large distances to all people.
Information Superhighway (I-Way)
Information Superhighway (I-Way)
The Information Superhighway ... is very much a
physical network, an infrastructure of modern
high-speed links which will connect homes and
workplaces to each other.
In this sense, it is practically identical to the
Internet, with the expectations that the
connections are broadband and continuously
running.
Connection to the Information Superhighway
must be able to support two way video
communications as a minimum to be considered
broadband enough, hence current solutions such
as ADSL mid-band connections, do not constitute
the Information Superhighway.
Components of I-way
Following are three basic components of I-way.
Network access equipment
Local or on-ramps (Network access media), and
Global information distribution networks.
Cable-TV-based
Consumer/business Infrastructure Backbone
premises equipment communications and
Wireless satellite networks
Infrastructure
Commercial on-line
Infrastructure
Components of I-way
• Network access equipment (Set-Top Boxes,
Computer-Based-Telephony, Digital Switches,
Routers, Hubs) are devices used by consumers to
access the multimedia interactive contents of e-
commerce.
• In this segment, hardware and software vendors
are also included. It consists of the hardware such
as computers, modems, routers, switches for
computer networks, set-top boxes for television
networks and software platforms such as
browsers and network operating systems.
Components of I-way
• Local or access road, or on-ramps: This
segment of I-way simplifies the local linkages
between businesses, universities, and homes
to the communications backbone.
• It requires huge investment to configure and
manage Network access media.
• There are four different types of provider of
access ramps: a)- telecom-based, b)- cable TV-
based c)- wireless-based and d) - computer-
based online information services.
Components of I-way
• Global information distribution network are
the long distance network that provides
infrastructures for connecting across countries
and continents.
• They include such networks as the long
distance telephone lines, the satellite
networks and internet.
Functional Layers of I-Way
Functional Layers of I-Way
1. The transport layer consists of optical fibers, coaxial
cable, copper wire, switches, routers, satellites, and
transmitters
2. The networks layer consists of thousands of logical
networks superimposed on the transport layer
3. The information layer includes databases and electronic
libraries containing text, images, and video
4. The applications layer contains software and consumer
electronics needed to access the superhighway’s
information and services
5. The management layer consists of operations and
administrative centers, emergency response teams, and
security services.
Internet
Internet is a global public computer network scattered all
over the world (the network of networks) providing a
variety of information and communication facilities,
consisting of interconnected networks using standardized
communication protocols basically, it runs on top of TCP/IP.
The Internet offers access to data, graphics, video, sound,
software, text, and people through a variety of services and
tools for communication and data exchange.
It is also used for information retrieval from hundreds of
libraries and thousands of corporate, government and non-
profit database. It has developed into an effective way for
individuals and organizations to offer information and
products through a Web of graphical user interfaces and
easy to link worldwide.
Internet
Intranet
An Intranet can be defined as a private network that uses
Internet software and standards to connect internal
employees located within a single organization the purpose of
communication and information sharing.
Intranet also uses standard Internet protocols and basically,
runs on top of TCP/IP and HTTP and filters out any illegal access
through firewall connected by secure, possibly virtual,
networks.
Generally a wide range of information and services from the
organization's internal IT systems are available that would not
be available to the public from the Internet.
A company-wide intranet can constitute an important focal
point of internal communication and collaboration, and provide
a single starting point to access internal and external resources.
Business Value of Intranet
Workforce productivity: Intranet increases employees' ability to
perform their jobs faster, more accurately, and with confidence
that they have the right information.
Time: Intranets allow organizations to distribute information to
employees on an as-needed basis.
Communication: Intranets can serve as powerful tools for
communication within an organization. Some examples of
communication would be chat, email, and/or blogs.
Web publishing allows corporate knowledge (employee
manuals, benefits documents, company policies, business
standards) to be maintained and easily accessed throughout the
company using hypermedia and Web technologies.
Business operations and management: Intranets are also
being used as a platform for developing and deploying
applications to support business operations and decisions across
the internetworked enterprise.
Business Value of Intranet
Cost-effective: Users can view information and data via web-
browser rather than maintaining physical documents that can
potentially save the business money on printing, duplicating
documents, as well as document maintenance overhead.
Enhance collaboration: Information is easily accessible by all
authorised users, which enables teamwork.
Cross-platform capability: Standards-compliant web browsers
are available for Windows, Mac, and UNIX.
Promote common corporate culture: Every user has the
ability to view the same information within the Intranet.
Immediate updates: When dealing with the public in any
capacity, laws, specifications, and parameters can change.
Intranets make it possible to provide employees with "live"
changes so they are kept up-to-date, which can limit a
company's liability.
Extranet
An Extranet is actually the extension of company Intranet to
permit controlled access to specified third parties (companies are
granting Intranet access to suppliers, vendors, customers, and
other business partners) outside the company.
An extranet is a private network that uses Internet technology
and the public telecommunication system to securely share part
of a business's information or operations with authenticated
users (employees, suppliers, vendors, partners, customers, or
other businesses) from remote locations.
Extranets are especially useful for linking organizations with
suppliers, customers, or business partners.
An extranet security can include: firewall server management,
the issuance and use of digital certificates, encryption of
messages, and the use of virtual private networks (VPNs) that
tunnel through the public network.
Business Value of Extranet
To share product catalogs exclusively with wholesalers or
those "in the trade"
To collaborate with other companies on joint development
efforts
Jointly develop and use training programs with other
companies
Provide or access services provided by one company to a
group of other companies, such as an online banking
application managed by one company on behalf of
affiliated banks
Share news of common interest exclusively with partner
companies
Extranets promote value chain integration: linking
organizations electronically with suppliers, customers, or
business partners.
Business Value of Extranet
Extranet is often are used for collaborating with other
companies for supply chain management, product design and
development, or training efforts.
Extranets provide the benefits of Electronic Data Interchange
(EDI).
– Reduced time and expense of paperwork.
– Improved speed and efficiency in filling orders
– Quicker transfer of business documents
– Faster customer service
– Fewer errors
– Automatic audit trails
– Expanded customer/supplier base
– Reduction of manual, labour-intensive activities
– Automatic integration with internal business workflow systems
Business Value of Extranet
Extranets facilitate an online interactive product development, marketing,
improve customer relations, and foster a better understanding of customer
needs.
Extranets reduce inventory and improve inventory turnover rates.
Extranets reduce procurement costs and time. Extranets reduce search,
selection, and transaction costs. The purchasing process is thus quicker, more
convenient, and cheaper.
Extranets improve management decisions through up-to-the-minute
management reporting on transactions and web-site activities.
Extranets enable customer, suppliers, consultants, subcontractors, business
prospects, and others resources to access selected intranets websites and
other company database.
Extranets enable a company to offer new kinds of interactive Web-enabled
services to their business partners.
Extranets are a way that a business can build and strengthen strategic
relationships with its customers and suppliers.
Options for Accessing Internet