Market Research

In order to identify our Business Plan Competitive Advantage over other parks in Sargodha. We
have conducted a survey and get responses from 270 people. In our designed question air, we
have asked about Email address, Age, CNIC number, Education and their income level. We have
divided age factor into three stages. About 2% of responses come from 15 to 17 years, about
78% responses came from the youngsters of 17 to 25 years old and remaining 20% responses
came from 25 years above. In their income level about 67% people having income level of Rs
40,000 to 50,000. About 11% people having income level of Rs 50,000 to 70,000 and remaining
22% of responses came from people having the income level of more than 70,000. While talking
about their literacy level most of responses came from the persons who have graduated or doing
their graduation.
In our survey we have asked about there should be monopoly of food court in the park and 64%
people responded positively. Here is our first competitive advantages that we are providing only
food court in the park on public demand. In the survey we have asked two questions about
allowing the adults in the park without family and we got positive response that we can allow
them if they agree on wearing a specific wrist band to make difference between the single person
and a person with family. They are not allowed to visit the family area also.
Our survey shows that we cannot afford to compromise on security issue. As we all know that
few years back, we saw a blast in Gulshan-e-Iqbal park Lahore in which have lost important
lives. So 95% responses was in ‘YES’ and we are providing professional security guard with
CCTV’s to make the environment of park completely safe.
We often face a problem that where we should park our vehicle and luckily if we have found the
place to park our vehicle than we are not sure that either we are going to sit back on that vehicle
or not. So, I think this should be one of our competitive advantage over other parks in Sargodha
that we are providing secure and huge paring area within the boundary of park on public demand
because 95% of responses came in ‘YES’
As our designed park will acquire 10 acres of land. So, probably people should face a problem to
reach at their favorite place to visit i.e., swimming pool, garden, restaurant, or gym etc. and also
82% people answers in favor of guide therefore, we are differentiating our park from others by
providing the guide to help families to visit their favorite places with ease.
So far there is no swimming pool in any park of Sargodha. We feel that there should be a
swimming pool in the park therefore, we have asked a question about this thing should be there
in the park or not. We were shocked after looking at the results of this question. Because 94%
people answer ‘YES’ there should be a swimming pool in park. This is another comparative
advantage over other parks. Another comparative advantage is that we are providing a horror
street in the park for those who keeps a lion’s heart.
At many spots we often see that family is loaded with luggage and shopping bags with them and
they also feel burden to take with them all the way in park. So, 60% people answer positively
that their luggage and other important things kept safe at a specific spot so they can take their
things safely and easily.
This amusement place is going to be only of this nature in the city of eagles because we are
targeting almost every taste person and we are attracting every age person. When you visit the
park, we guarantee you that you feel free from the world. Old age couples can find peace in the
pleasant environment. Families can watch live performances and eat and drink there favorite
thing at there favorite cafes. Children can enjoy with cartoon characters and take selfies with
them. They will also enjoy their favorites swings. Youngsters can will feel energetic with sound
effects of DJ. You will find 100 kind of plants and 13 kind of different trees. The persons who do
not want to miss their Namaz there will be a masjid for them.