CONCLUSION

In the modern days where the life is at fast pace with the time vary valuable to every person. Ready-to-eat food

products play an important role in every one’s day to day life. This study attempted to identify the factor which influences

the buying behaviour of working women towards ready-to-eat food products. It shows that the major attractions to

purchase these products are more convenience, readily available and save time for preparation. Due to lifestyle changes

and most of the women are prefer to go to job are the essential reasons for purchasing these products. They purchase the

products based on the taste and quality. The respondents at door steps and convenience buying are the major source of

influence in buying these products. Dosa/idli mixes prefer only less of them and also they prefer retail outlets those who

are sale in the home and chappathi also purchase occasionally. The people like to purchase the products based on the

brand.

In general almost all the objective was met. It was concluded that the working women are prefer to buy ready-to-eat

food products. Working women more positively inclined towards ready-to-eat food products and this is mainly due to the

convenience factor and changes in the lifestyle of the people.