PSYCHOLOGY

“ONLINE MARKETING
P S Y C H O L O GY : K E Y T O H I G H E R
SALES”
WHO AM I?
 Digital Marketing
Consultant
10 Yrs. Experience, provide
consultation to brands
worldwide.

E Commerce
MY PROFILE Affiliate Marketing,
Dropshipping and Online stores

Training & Mentorship

Trained 3000+ students for
Digital Marketing
AUTHOR

GET YOUR COPY FREE

http://bit.ly/2vTXuTr
 A\
QUESTION

Do you think all humans are different and think differently from each other?
 DIFFERENT
YET SIMILAR

• Psychology is what controls our decisions

• Psychology can be controlled and manipulated
• If used effectively, it impacts conversions
 A
QUESTION

What triggers you to purchase something?

 Your product/service creates micro impact in lives
Each ad asks people to make a change

•Direct the rider : Make the audience understand the

rational benefit and explain how it’s a wise choice to
take action through your ad.
•Motivate the elephant : We are emotional animals,
thus we as advertisers cannot ignore the audiences’
3 STEPS emotional side. Show them how they will feel through
your product or service. Highlight the benefit which
they can relate to.
•Shape the path : Focusing on “Call to action”, guide
the user and reduce the friction and distractions. That
is the reason top e commerce stores have 1 click
purchase after their ads.
ELEPHANT AND RIDER
 FEAR OF CHANGE

• Change is impacted by decisions

• Making wrong decisions is one of the biggest fear in people
• Fear of outcome stops people from taking action

EACH AFFILIATE OFFER IS A CHANGE FOR AUDIENCE

HOW DOES
T H AT I M PA C T S
A F F I L I AT E
SALES?

HEALTH SHOPPING

DATING TECH
 A
QUESTION

What if you were in school and your teacher told you that you have failed?
SOCIAL PROOF
H O W D O E S T H E S E S O U N D TO Y O U ?
CONTROLLING
P S Y C H O LO G Y
REPTILIAN BRAIN : Responsible for instinct and survival
LIMBIC BRAIN : Responsible for processing emotional responses
NEOCORTEX : Responsible for complex thinking and computing
C O N T R O L R E P T I L I A N B R A I N : I N S T I N C T O F S U R V I VA L
Why do people take action?

• Surviving the peer pressure

• Surviving the competition
• Surviving the jealousy
• Surviving the trend
• Surviving the need

HOW TO USE IT IN AFFILIATE SALES?

A D D R E S S T H E PA I N P O I N T
A D D R E S S T H E PA I N P O I N T
RUN IT LIKE YOU OWN THE BUSINESS
B E D I F F E R E N T T H A N Y O U R C O M P E T I TO R S : T H I N K O U T O F B O X

Fitness
Weight loss
Diet food
Lose weight
Gymming
Workout
B E D I F F E R E N T T H A N Y O U R C O M P E T I TO R S : T H I N K O U T O F B O X

Plus size clothing

Fast food chains
Time Management
I T A L L D R I L L S D O W N TO O N E T H I N G O N LY !

BRAND BUILDING | ADD VALUE TO AUDIENCE | KNOW MORE | SUPPORT | EDUCATE

D I G I TA L M A R K E T I N G M A S T E R Y F B G R O U P

http://bit.ly/2FZLCkQ
• Ideas sharing
• Experiment reports
• Case study discussions
• Peer to peer support
• Tips and tricks of the trade
CONNECT WITH ME

http://saurabhchoudhary.com

connect@saurabhchoudhary.com

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