Everything about us speaks volumes to others.

The way we dress, the car we drive, where we go on

vacation, how we talk and walk, what we eat at lunchtime—everything about us is subject to the
judgment of others. The following Rules are about making sure that the judgment is positive and
enhances your career. If you’ve never thought about it before, these Rules will help you recognize the
signals you give off and how to improve them so others take notice. You can’t stop people from making
judgments—but you can change those judgments and consciously affect them. These Rules are about
being stylish, confident, smart, well groomed, and very smooth. KNOW THAT YOU’RE BEING JUDGED AT
ALL TIMES 35 RULE 15 36 THE RULES OF WORK Remember the poem? “If you can keep your head,
etc.”—well, how do you let them know you are keeping your head? Easy—smile. Smile no matter what.
Smile when you greet your colleagues in the morning. Smile when you shake hands. Smile when it’s
getting tough. Smile when it’s hell. Smile no matter what. And what sort of smile? Friendly, genuine—
make sure it extends to your eyes—sincere, frank, honest, open, happy. And the easiest way to make
your smile all these things is to believe them all. This can’t be an act or it’ll be spotted immediately. It
has to be genuine to appear genuine. You have to feel happy. You have to be enjoying this or your smile
will look insincere and false. And if you’re not enjoying this, then stop pretending with a fake smile and
get the hell out. We’ll assume your smile is real and that it comes from genuine happiness and
friendliness. Now it is legit to improve on your smile, to rehearse it, to make it better. But it has to be
there in the first place. We’ll assume it is. Look in the mirror and smile. Chances are it will look all wrong.
Of course it will. You can only see yourself front on. And photos don’t work either, they’re in 2D and
there is a lot missing when you look at them. You need to see your smile from all angles, in 3D, and
there is only one way to see this and that is on film—video or whatever. If you feel embarrassed getting
a partner or friend to video you so you can improve your smile, then you’ll have to set it up yourself.
Please don’t make the mistake I once made. I was a Cultivate a Smile finance manager and was asked to
cover for one of our supermarket managers for an afternoon. The store was empty, and I spent a most
enjoyable afternoon practicing my walk, my smile, my general appearance on the CCTV system in the
store. I would go back to the office and watch the results as I changed a slight part of whatever bit I was
unhappy with. It was great fun. A few weeks later I was invited to watch a special show for all the staff.
Yes, I had forgotten to wipe the tape and the shop manager—bless him—had found it and had been
putting on shows for all the general staff. I was forced to sit through the whole thing while my coworkers
commented on it and pointed out where I was going wrong. Very droll, very funny. So to improve your
smile, make sure you aren’t doing a lopsided grin, that your teeth can be seen but not too much, that
you look happy and honest. Keep practicing until you get it right.