“COMPARATIVE STUDY BETWEEN AMAZON

& FLIPKART”

A Project Submitted to

University of Mumbai for partial completion of the degree of

Bachelor in Commerce (Accounting and Finance) Under the
Faculty of Commerce

By
PRATIK SADANAND DUSHING

Under The Guidance Of

PROF.CELSA DSOUZA

ST.GONSALO GARCIA COLLEGE

VASAI (WEST)
2020-2021
 DECLARATION

I the undersigned Ms. PRATIK SADANAND DUSHING here by, declare that the
work embodied in this project work titled “CASE STUDY APPROACH ON AXIS
BANK” forms my own contribution to the research work carried out under the
guidance of PROF.CELSA DSOUZA is a result of my own research work and has
not been previously submitted to any other University for any other Degree/
Diploma to this or any other University.

Wherever reference has been made to previous works of others, it has been clearly
indicated as such and included in the bibliography.
I, here by further declare that all information of this document has been obtained and
presented in accordance with academic rules and ethical conduct.

SCHNEL GODFREY PEREIRA

Certified by

PROF. CELSA DSOUZA

 CERTIFICATE

This is to certify that PRATIK SADANAND DUSHING OF B.Com Accounting

and Finance Semester VI (2019-2020) has successfully completed the project on
Comparative study between amazon and flipkart under the guidance of Prof.
CELSA DSOUZA.

PRINCIPAL (CO-ORDINATOR BAF)

(DR.SOMNATH VIBHUTE) PROF. RUBEENA D’MELLO

PROJECT GUIDE EXTERNAL EXAMINER

(PROF.CELSA DSOUZA)
 ACKNOWLEDGEMENT

I would like to acknowledge the following as being idealistic channels and fresh
dimensions in the completion of this project.

I take this opportunity to thank the University of Mumbai for giving me chance to
do this project.

I would like to thank my Principal, DR.SOMNATH VIBHUTE for providing the

necessary facilities required for completion of this project.

I take this opportunity to thank our Coordinator PROF.RUBEENA D’MELLO,

for her moral support and guidance.

I would also like to express my sincere gratitude towards my project guide

PROF. CELSA DSOUZA whose guidance and care made the project successful.

I would like to thank my College Library, for having provided various reference
books and magazines related to my project.

Lastly, I would like to thank each and every person who directly or indirectly helped
me in the completion of the project especially My Parents and Peers who supported
me throughout my project
 EXECUTIVE SUMMARY

Internet became more powerful and basic tool for every person’s need and the way
people work. By integrating various online information management tools using
Internet, various innovative companies have set up systems for taking customer
orders, facilitate making of payments, customer service, collection of marketing data,
and online feedback respectively. These activities have collectively known as e-
commerce or Internet commerce.

Online shopping made so easy for everyone with their product variations and
simple way to buy things. An attempt has been made to critically examine various
corporate and business level strategies of two big e-retailers and those are Flipkart
and Amazon. Comparison have been done considering e-commerce challenges, their
business model, funding, revenue generation, growth, survival strategies, Shoppers’
online shopping experience, value added differentiation, and product offerings. Both
these big players made their own mark in India
. A comparative study between Amazon and Flipkart delivers the information about
the factors that impacts customer satisfaction to succeed in e-commerce market. This
paper is an attempt to analyse customer satisfaction level of Amazon and Flipkart.
The primary data was collected.30 samples are collected through a structured
questionnaire. Data were analysed through simple statistical methods like percentage.
The major findings of the study is that majority of the customers are satisfied with
Amazon.
 INDEX
PAG
SR.NO PARTICULARS
E NO
CHAPTE INTRODUCTION 1 -9
R 1.1OBJECTIVES
1
1.2RESEARCH DESIGN
1.2.1 EXPLORATORY RESEARCH
1.2.2 DESCRIPTIVE RESERCH
1.3 FUTURE OF ONLINE SHOPPING
1.4 COMPANY PROFILE
1.4.1FLIPKART
1.4.2 AMAZON
CHAPTE
R LITERATURE REVIEW 10-12
2
CHAPTE RESEARCH METHODOLOGY 13-33
R
3.1 OBJECTIVES OF STUDY
3
3.2 SCOPE OF STUDY
3.3 LIMITATIONS
3.4 PRIMARY DATA
3.5 SECONDARY DATA
3.6 ADVERTISING AND PROMOTIONS
3.7 LOGISTICS
3.7.1 FLIPKART
3.7.2 AMAZON
CHAPTE DATA ANALYSIS AND INTERPRETATION 34-49
R
4.1 METHOD OF DATA ANALYSIS
4
4.2 DEMOGRAPHICS
4.3 SWOT ANALYSIS
CHAPTE 50-52
R CONCLUSION
5
CHAPTE 53-56
R APPENDICES & REFERENCES
6