DATA ANALYSIS Naveen 3

 DATA ANALYSIS
 INTERPRETATIONS
CONSUMER BEHAVIOR QUESTIONAIRE
Q1. How do you come to know about Big Bazaar?
promotion No. of Customers Percentage (%)

Advertisement 80 80
Colleagues references 12 12
Friends/Relatives references 4 4
Any other specify 4 4
Total 100 100
4%
4%
12%
Advertisement
Colleagues references
Friend/Relatives references
Any other
80%
I
NTERPRETATION:
From the above study 80% of respondents from Advertisement, 12% of

respondents from Colleagues and 4% of respondents from Friends/Relatives
Remaining 4% of respondents from others.
Q2. How frequently do you visit Heritage foods?

Particulars No. of Customers Percentage (%)
Once in a week 30 30
Twice in a week 43 43
Once in every 15 days 15 15
Once in a month 12 12
Total 100 100
43%
45%
40%
35% 30%
30%
25%
20% 15%
12%
15% No. of respondents
10%
5%
0%
INTERPRETATION:
From the above study,30% of respondents from once in a week, 43% of

respondents from twice in a week and 15% of respondents from every 15 days
Remaining 12% of respondents from every month.
CHI – SQUARE TEST:

The above analysis is also analysed with the chi – square test to find
the dependency between no of visits to Big Bazaar and Goods bought. This
test is as follows.
Ho= There is relation between visits and goods bought in Big Bazaar.
Ha = There is relation between no. of visits and goods bought in Big Bazaar.
Caliculation of χ2 has been presented in the table.
Food clothes Electronics furniture others

items
Once in week 10 7 2 5 6 30
Twice in week 5 18 7 12 1 43
Once in 15 days 8 1 3 1 2 15
Once in 30 days 2 6 2 0 1 12
25 33 14 18 10 100
X2 = (f-f1)f1 = 24.9456
The degree of freedom for the given problem is
(r-1)(s-1) = 12
There fore the probability ‘P’ nvalue is 0.24 that is around 50% of probability
correct to the hypothesis. There fore it is said that there is no dependency in
between the no of visits to Big Bazaar and the goods bought.
Q3. What is the main purpose of Purchase?x
Particulars No. of respondents Percentage (%)

Personal usage/consumption 71 71
To Gift 19 19
Any other pl. Specify 10 10
Total 100 100
No. of respondents
71%
80%
60%
40% 19%
10%
0%
Personal usage/consumption To Gift Any other
INTERPRETATION:
From the above table we can conclude that the major numbers of
respondent’s of 71% personal usage, 19% to gift and remaining 10% any other.
Q4. Which category of products do you buy most at Big Bazaar?
Aspects No. of respondents Percentage

Food items 25 25
Clothes 33 33
Electronics 14 14
Furniture 18 18
Any other pl. Specify 10 10
Total 100 100
No. of respondents
35%
30%
25%
20%
33%
15% 25% No. of respondents
10% 18%
14%
10%
5%
0%
INTERPRITATION:
From the above study 25% of respondents from Food items, 33% of
respondents from Clothes and 14% of respondents from Electronics 18% of
respondents from furniture and 10% others.
Q5. You prefer to go in Big bazaar with?
particulars No. of respondents Percentage (%)

Family members 28 28
Spouse 13 13
Friends 55 55
Others 4 4
Total 100 100
No. of Customers
4% 28%
Family members
Spouse
Friends
Others
55%
13%
INTERPRETATION:
From the above study 28% of respondents from Family, 13% of

respondents from Spouse and 55% of respondents from Friends and remaining
4% are others.
the relation between people who accompany and Products bought. This test
is as follows.
Ho= There is relation between people who accompany and goods bought in Big
Bazaar.
Ha = There is relation between people who accompany and goods bought in Big
Bazaar.

items
Family mbrs 12 10 3 2 1 28
Spouse 2 3 4 2 2 13
Friends 11 20 5 13 6 55
Others 0 0 2 1 1 04
25 33 14 18 10 100
X2 = (f-f1)f1 = 20.4779
(r-1)(s-1) = 12
There fore the probability ‘P’ nvalue is 0.20 that is around 50% of probability
correct to the hypothesis. There fore it is said that there is no dependency in
between the people who accompany and the goods bought in Big Bazaar.
Q6. Which mall you like the most in the city?

Big bazaar 72 72
Spencer 15 15
City central 12 12
Hyd central 1 1
Total 100 100
No. of respondents
1%
12%
Big Bazaar
15% Spencer
City Central
Hyd Central
72%
INTERPRETATION:
From the survey it is observed the 72% of respondents for Big Bazaar, 15% of
respondents for Spencer, 12% of respondents for City central and only 1% of
respondents are hyd central.
Q7. What is the reason behind purchasing in Big Bazaar?
particulars No. of Respondents Percentage (%)

Goo satisfaction over products 10 10
Reasonable prices 78 78
More offers 12 12
Any others 0 0
total 100 100
No. of respondents
80% 78%
70%
60%
50%
No. of respondents
40%
30%
20%
10%
10% 12%
0%
0%
Good satisfaction over products
More Offers
INTERPRETATION
From the study it is observed that 10% of respondents for Good

satisfaction over products, 78% of respondents for Reasonable prices, 12% of
respondents for More offers.
Q8. How do you rate the pricing of products at Big Bazaar?
Particulars No. of Respondents Percentage (%)

Expensive 09 09
Competitive 21 21
Affordable 36 36
Reasonable 34 34
Total 100 100
No. of respondents
5%
11%
Expensive
Competitive
Affordable
Reasonable
19%
65%
INTERPRETATION:
From the above study 09% of respondents from Expensive,

21% of respondents from Competitive and 36% of respondents from
Affordable 34% of respondents from Reasonable.
the relationship between price of products in Big Bazaar and Goods
bought. This test is as follows.
Ho= There is relation between prices of the products in Big Bazaar and goods
bought in Big Bazaar.
Ha = There is relation between prices of the products in Big Bazaar and goods
bought in Big Bazaar.

items
Expensive 3 4 1 0 1 09
Competitive 7 5 2 4 3 21
Offerdable 9 13 3 7 4 36
Reasonable 6 11 8 7 2 34
25 33 14 18 10 100
X2 = (f-f1)f1 = 8.7773
(r-1)(s-1) = 12
There fore the probability ‘P’ value is 0.87 that is around 50% of probability
correct to the hypothesis. There fore it is said that there is no dependency
between prices of products and goods bought in Big Bazaar.
Q9. Why do you prefer to shop in Big Bazaar?
Particulars No. of respondents Percentage

Availability of adequate stock 16 16
Convenience of location and timing 21 21
Offers and discounts 36 36
Variety of products 27 27
Total 100 100
No. of respondents
40% 36%
35%
30% 27%
25% 21%
20% 16%
15%
10%
5%
No. of respondents
0%
INTERPRETATION:
From the above study 16% of respondents from Availability of adequate

stock, 21% of respondents from Convenience of location and timing, and 36%
of respondents from offers and discounts, 27% of respondents from variety of
products.
the dependency between preference to shop and Goods bought. This test is
as follows.
Ho= There is relation between preference to shop and goods bought in Big
Bazaar.
Ha = There is relation between preference to shop and goods bought in Big

Bazaar.

items
Stock available 6 4 1 2 3 30
Convenience 4 9 5 3 0 43
Offer&discount 10 13 6 2 5 15
s
Variety prdts 5 7 2 11 2 12
25 33 14 18 10 100
X2 = (f-f1)f1 = 21.7921
(r-1)(s-1) = 12
There fore the probability ‘P’ value is 0.21 that is around 50% of probability
correct to the hypothesis. There fore it is said that there is no dependency
between preference to shop and the goods bought in Big Bazaar.
10. what more facility would you like to get at Big Bazaar?
facilities No. of respondents Percentage (%)

Membership card 18 18
Discount card 53 53
Free parking offers 9 9
Lucky draw 20 20
Total 100 100
No.of respondents
9%
27%
Membership card
Discount card
Free parking offers
Lucky draw
60%
5%
INTERPRETATION:
From the data specified, 18% of customers are interested in membership

card, whereas 9% are interested in parking offers, 20% are interested in lucky
draw but more than half are interested in discount card i.e.53% by this we can
say that most of the customers prefers to having discount cards at Big Bazaar.
Q11. How often do you ask for Assistance from store staff in selecting you
purchase?

Almost always 22 22
Frequently 30 30
Sometimes 40 40
Never 8 8
total 100 100
No. of respondents
40%
40%
35%
30%
30%
22%
25%
15%
10%
8%
5%
0%
Almost always
Frequently
Sometimes
Category 4
INTERPRETATION:
From the above data, we decide that 22% of the customers take
assistance from staff always, whereas 30% take help frequently, 40% have take
assistance sometimes, and 8% will not depend on others. From the collected
data, we can say that the manority of the customers take assistance from the
store staff sometimes.
Q12. How is your overall experience in Big Bazaar?

Excellent 63 63
Good 27 27
Poor 10 10
Total 100 100
No. of respondents
70% 63%
60%
50%
40%
No. of respondents
30% 27%
20%
10%
10%
0%
Excellent
Good
Poor
INTERPRETATION:
From the above data, we decide that 63%of the customers overall experience in
Big Bazaar is excellent, 27% of the customers overall experience is Good and
only 10% of customers overall experience is poor. From this we can decide
that , the overall customer satisfaction level is good
Q13. Would you visit Big Bazaar again?

Sure 85 85
May be 12 12
Never 3 3
Total 100 100
No. of respondents
15%
Sure
May be
Never
85%
INTERPRETATION:
respondents 85% of the respondents say sure, 12% of the respondents say May
be, 3% of the respondents say Never.
Q14. Do you suggest any one to shop at Big Bazaar?

Yes 85 85
No 15 15
Total 100 100
85
90
80
70
60 yes
50 No
40
30 15
20
10
0
suggest any one to shop at big bazaar
INTERPRETATION:
respondents Yes, 85%, which comprises of 15% of the No.
Q15. How do you suggest to Big Bazaar Management to making present

Big Bazaar to more attractive?

To maintain quality products 45 45
Reasonable prices 25 25
Giving more offers and discounts 25 25
convenience 5 5
Total 100 100
No. of respondents
5%
25%
45% To maintain quality products

Reasonable prices
Giving more offers and discounts
Convenience
25%
INTERPRETATION:
From the study it is observed that 45% of respondents for To maintain

quality products, 25% of respondents Reasonable Prices, 10% of respondents in
Every month, 25% of respondents for Giving more of offers and discounts, 5%
respondents for convenience.
Q17. Mention your satisfaction level for following elements
1. Highly satisfied
2. Satisfied
3. Neither satisfied nor dissatisfied
4. Dissatisfied
5. Highly dissatisfied
Elements 1 2 3 4
1. Location ( ) ( ) ( ) ( )
2. Operating time ( ) ( ) ( ) ( )
3. Parking facility ( ) ( ) ( ) ( )
4. Cleanness of store ( ) ( ) ( ) (
5. Spacious shop floor ( ) ( ) ( ) ( )
6. Easy to locate product ( ) ( ) ( ) ( )
7. Quality product ( ) ( ) ( ) ( )
8. promotion offers ( ) ( ) ( ) ( )
9. price fo the product ( ) ( ) ( ) ( )
10.staff helpfulness ( ) ( ) ( ) ( )
11.flexibility in payment
mode ( ) ( ) ( ) ( )
12.return of value for
money ( ) ( ) ( ) ( )
1. LOCATION:
Satisfaction level No. of respondents Percentage (%)
Highly satisfied 25 25
Satisfied 10 10
Neither satisfied nor dissatisfied 60 60
Dissatisfied 5 5
Highly dissatisfied 0 0
Total 100 100
Satisfaction level based on Location
5
25
Highly satisfied
Satisfied
Neither satisfied nor dissatisfied
Satisfied
Highly dissatisfied
10
60
INTERPRETATION:
From the above data, we decide that 25% of the customers satisfaction
level is highly satisfied on the basis of location of Big Bazaar, 10% of the
customers satisfaction level is satisfied on the basis of location of Big Bazaar,
60% of the customers satisfaction level is neither satisfied nor dissatisfied, 5%
of the customers satisfaction level is dissatisfied and in the customers no one’s
satisfaction level is highly dissatisfied.
2. OPERATING TIME:
Satisfaction level No. of customers Percentage (%)
Satisfied 50 50
Dissatisfied 10 10
100 100
Satisfaction level based on Operating time
10% 3% 10%
Highly satisfied
Satisfied
27% Dissatisfied
Highly dissatisfied
50%
INTERPRETATION:
from the data above specified, 10% of customers are highly satisfied,
50% of the customers are satisfied, 27% of the customers are neither satisfied
nor dissatisfied , 10% of the customers are dissatisfied , 3% of the customers are
highly dissatisfied on the basis of operating time.
3. PARKING FACILITY:
Satisfied 56 56
Dissatisfied 7 7
100 100
Satisfaction level based on Parking facility
60% 56%
50%
40%
30%
30%
20%
10% 6% 7% Satisfaction level based on Parking
1% facility
0%
INTERPRETATION:
56% of the customers are satisfied, 6% of the customers are neither satisfied nor
dissatisfied , 7% of the customers are dissatisfied , 1% of the customers are
highly dissatisfied on the basis of parking facility.
4.CLEANNESS OF STORE:
Satisfied 22 22
Dissatisfied 12 12
100 100
Satisfaction level based on Cleanness of store
40%
35%
30%
25%
20% 36% 32%
15% 22%
10% 12% Satisfaction level based on
0% Cleanness of store
5%
0%
INTERPRETATION:
highly dissatisfied on the basis of Cleanness of store.
5.SPACIOUS SHOP FLOOR:

Satisfied 25 25
Dissatisfied 20 20
100 100
Satisfaction level based on Spacious shop floor
40%
40%
35% 25%
30% 20%
25%
20%
9%
15% 6%
10% Satisfaction level based on
5% Spacious shop floor
0%
INTERPRETATION:
from the data above specified, 9% of customers are highly satisfied, 25%
of the customers are satisfied, 40% of the customers are neither satisfied nor
highly dissatisfied on the basis of Spacious shop floor.
6.EASY TO LOCATE PRODUCT:

Satisfied 8 8
Dissatisfied 9 9
100 100
Satisfaction level based on Easy to locate product
9%
3%
8% Highly satisfied
Satisfied
Dissatisfied
Highly dissatisfied
80%
INTERPRETATION:
highly dissatisfied on the basis of Easy to locate the product.
7.QUALITY OF PRODUCTS:
Satisfied 80 80
Dissatisfied 8 8
100 100
Satisfaction level based on quality of products
80%
80%
70%
60%
50%
40%
30%
20% 10% 8% Satisfaction level based on quality
2% 0% of products
10%
0%
INTERPRETATION:
highly dissatisfied on the basis of Quality of products.
8.PROMOTION OFFERS;
Satisfied 60 60
Dissatisfied 2 2
100 100
Satisfaction level based on Promotion ofers
60%
60%
50%
40%
30% 20% 18%
20%
Satisfaction level based on
10% 2% 0% Promotion ofers
0%
INTERPRETATION:
highly dissatisfied on the basis of Promotion Offers.
9.PRICE OF THE PRODUCT:

Satisfied 90 90
Dissatisfied 0 0
100 100
Satisfaction level based on Price of the product
90%
90%
80%
70%
60%
50%
40%
30%
20% 4% Satisfaction level based on Price of
3% 0% 3% the product
10%
0%
INTERPRETATION:
highly dissatisfied on the basis of Price of the product.
10.STAFF HELPFULNESS:
Satisfied 8 8
Dissatisfied 12 12
100 100
Satisfaction level based on Staff helpfullness
3%
12%
Highly satisfied
Satisfied
Dissatisfied
52% Highly Dissatisfied
25%
8%
INTERPRETATION:
highly dissatisfied on the basis of staff helpfulness.
11.FLEXIBILITY IN PAYMENT MODE:

Satisfied 80 80
Dissatisfied 3 3
100 100
Satisfaction level based on Flexibility in payment mode
7% 3% 10%
Highly satisfied
Satisfied
Dissatisfied
Highly dissatisfied
80%
INTERPRETATION:
80% of the customers are satisfied, 7% of the customers are neither satisfied nor
highly dissatisfied on the basis of Flexibility in Payment mode.
12.RETURN OF VALUE FOR MONEY:

Satisfied 60 60
Dissatisfied 0 0
100 100
Satisfaction level based on Return of value of money
5%
35%
Highly satisfied
Satisfied
Dissatisfied
Highly Dissatisfied
60%
INTERPRETATION:
highly dissatisfied on the basis of Return of Value for Money.

DATA ANALYSIS Naveen 3

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DATA ANALYSIS Naveen 3

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 DATA ANALYSIS

Q1. How do you come to know about Big Bazaar?

promotion No. of Customers Percentage (%)

From the above study 80% of respondents from Advertisement, 12% of

Q2. How frequently do you visit Heritage foods?

From the above study,30% of respondents from once in a week, 43% of

CHI – SQUARE TEST:

Caliculation of χ2 has been presented in the table.

Food clothes Electronics furniture others

The degree of freedom for the given problem is

Q3. What is the main purpose of Purchase?x

Particulars No. of respondents Percentage (%)

Q4. Which category of products do you buy most at Big Bazaar?

Aspects No. of respondents Percentage

Total 100 100

Q5. You prefer to go in Big bazaar with?

particulars No. of respondents Percentage (%)

From the above study 28% of respondents from Family, 13% of

CHI – SQUARE TEST:

Caliculation of χ2 has been presented in the table.

Food clothes Electronics furniture others

The degree of freedom for the given problem is

Q6. Which mall you like the most in the city?

Particulars No. of respondents Percentage (%)

Q7. What is the reason behind purchasing in Big Bazaar?

particulars No. of Respondents Percentage (%)

From the study it is observed that 10% of respondents for Good

Q8. How do you rate the pricing of products at Big Bazaar?

Particulars No. of Respondents Percentage (%)

From the above study 09% of respondents from Expensive,

CHI – SQUARE TEST:

Food clothes Electronics furniture others

The degree of freedom for the given problem is

Q9. Why do you prefer to shop in Big Bazaar?

Particulars No. of respondents Percentage

From the above study 16% of respondents from Availability of adequate

CHI – SQUARE TEST:

Ha = There is relation between preference to shop and goods bought in Big

Caliculation of χ2 has been presented in the table.

Food clothes Electronics furniture others

The degree of freedom for the given problem is

facilities No. of respondents Percentage (%)

From the data specified, 18% of customers are interested in membership

particulars No. of respondents Percentage (%)

Q12. How is your overall experience in Big Bazaar?

particulars No. of respondents Percentage (%)

Q13. Would you visit Big Bazaar again?

Particulars No. of respondents Percentage (%)

Q14. Do you suggest any one to shop at Big Bazaar?

Particulars No. of respondents Percentage (%)

Q15. How do you suggest to Big Bazaar Management to making present

Particulars No. of respondents Percentage (%)

45% To maintain quality products

From the study it is observed that 45% of respondents for To maintain

Q17. Mention your satisfaction level for following elements

5.SPACIOUS SHOP FLOOR:

6.EASY TO LOCATE PRODUCT:

9.PRICE OF THE PRODUCT:

11.FLEXIBILITY IN PAYMENT MODE:

Satisfaction level No. of customers Percentage (%)

12.RETURN OF VALUE FOR MONEY:

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