Goal Total KPIs KPI value

Target Revenue $600,000

V
Customer acquisition cost (CAC$173
Avg. yearly income per custom$520
Customer value $347
Avg.first deal per customer $300
Avg. Upsale per customer $220
V
New customers 2077
Customer Growth 1,731
Churn 20%

To calculate your max CAC, use this simple calculator:

customer per year $520
Profitability rate 80%
max CAC = $416
Recommended CAC = $173

To calculate the number of leads you need to acquire:

New customers 1,731
Conversion rate 35%
Lead generation 5,714

To start using this template please go to: File >>> and then Make A Copy
Not sure which fields to fill in? (Hint: It's the grey ones!)
>>> Budget allocation $360,000 For any additional help with this temp
This template was created by www.ma
Customer acquisition $270,000
Branding $90,000

Need help? Get A Free Marketing Pl

any additional help with this template, please contact: rakefet.yacoby@mayple.com
template was created by www.mayple.com

d help? Get A Free Marketing Planning Course

This template was created by www.mayple.com
January $15,500 February $0 March
Paid search $5,000
Paid social $4,000
Remarketing $1,000
Content distribution $1,500
SEO $1,000
Influencers $1,500
Affiliates $1,500

Retainers $9,600 Retainers $0 Retainers

PPC expert $3,000
Content & SEO expe $2,500
Design service provi $800
SMM $500
Website Maintenanc $800
Influencers manage $1,200
Technology tools $800

Total Monthly: $25,100 $0

Monthly target $30,000 $30,000
Gap $4,900 $30,000

Monthly KPIs
(CAC) $173 $150
New customers 145 0
Number of leads 414 0

Total Yearly $25,100

Yearly target $360,000
Gap $334,900
Expenses

Paid search
Paid social
Remarketing
Content distribution
SEO
Influencers
Affiliates
Conference
Video
Web development

Retainers
PPC expert
Content writer
Social media management
Technology tools
Influencers management
Website Maintenance
Email marketing expert
Graphic Designer
SEO expert
Marketing strategy
CRO expert (Conversion Rate Optimization)
PR
 $0 April $0 May $0

$0 Retainers $0 Retainers $0

$0 $0 $0
$30,000 $30,000 $30,000
$30,000 $30,000 $30,000

$150 $150 $150

0 0 0
0 0 0
June $0 July $0 August

Retainers $0 Retainers $0 Retainers

$0 $0
$30,000 $30,000
$30,000 $30,000

$150 $150
0 0
0 0
 $0 September $0 October $0

$0 Retainers $0 Retainers $0

$0 $0 $0
$30,000 $30,000 $30,000
$30,000 $30,000 $30,000

$150 $150 $150

0 0 0
0 0 0
November $0 December $0

Retainers $0 Retainers $0

$0 $0
$30,000 $30,000
$30,000 $30,000 Gap = zero?

$150 $150
0 0
0 0
Yearly balance
$334,900
[Company Name] 2021 Marketing Plan This template was created

Q1

Category Sub Category Project January February

Category New category

Google keywords keywords
Top of funnel Free e-book - Product line -
(First touch Facebook lead ads shop now
campaigns) Free e-book - Product line -
Instagram lead ads shop now
RM#1: Only cart RM#1 + RM#2 (all
Remarketing Cross-channel leavers visitors)

Paid Campaigns Holiday deals New Year's deal

Special Events Seasonality Winter Sale Winter Final Sale

Product launch
Winter days
Branding selfi's
Influencers
Lead-gen

Website redesign Phase 1

Website
Blog
Winter Inspiring
Weekly Blog posts experiences designers
Blog
Special posts

Keywords ResearchResearch 1 Research 2

SEO Link building X20 new links X20 new links

Distribution boost X3 platforms X3 platforms

Free Content
Lead Magnet
Content
 Lead Magnet 10 minutes: 10 minutes:
Content Podcasts Experiences Designers

Video
Assets
PR 1 op-in
1 post a day, 1
Facebook video a week 1 post a day
Social Media
Instagram
New content New content
Content updates: 1/week updates: 1/week

Email Marketing Drip Club members New customers

Special Events New Year's deals Winter final sale

Homepage & Product category
Website Blog #1
Bot Marketing
Social Media

Conferences &
Events Shows Trade show

Meetups Ecosystem Designers Influencers

Offline & Other Affiliates &
Partnerships Referers Add 2 new Add 2 new

Other Biz Dev Partners Add 1 new

mplate was created by www.mayple.com

Q2 Q3

March April May June July

Ongoing
optimization
Product XYZ
spotlight
Product XYZ
spotlight
RM#1 + RM#2 (all
visitors)

Spring early birds

Spring collection
Spring personal
gifts

Spring collection

Phase 2 Phase 3

Blog redesign

Influencers
Spring spirituality
inspiration:
Spring

Research 3

X20 new links X20 new links X20 new links X20 new links X20 new links

X3 platforms X3 platforms X3 platforms X3 platforms X3 platforms

Spring catalog
10 minutes: Art

Spring collection -
TV interview

1 post a day 1 post a day 1 post a day 1 post a day 1 post a day

New content New content New content New content New content
updates: 1/week updates: 1/week updates: 1/week updates: 1/week updates: 1/week

New subscribers

Spring collection
Product category
Facebook
#2
messanger
campaign

Add 2 new
 Q4

August September October November December

X20 new links X20 new links X20 new links X20 new links X20 new links

X3 platforms X3 platforms X3 platforms X3 platforms X3 platforms

1 post a day 1 post a day 1 post a day 1 post a day 1 post a day

New content New content New content New content New content
updates: 1/week updates: 1/week updates: 1/week updates: 1/week updates: 1/week
Yearly KPI's
Expected New
Budget Customers CAC
This template was created by www.mayple.com
Category Project

Google Ads

Paid media campaigns for

Facebook Ads
lead-gen

Remarketing across
channels

Blog posts

E-books
Content & SEO Podcasts
(+content distribution)
Video

Distribution

Branding
Influencers campaigns
Lead-gen

Social media 1 post a day

In progress
Done
Delayed
Failed
 Estimated
Task Assigned Status
time (days)
New campaign #2
Campaign #1 ads copy updates
Creating 2 new landing pages
New campaign #1
New campaign #2
Creative creation for campaign #3
Funnel planning
Ads creation
Campaign
Blog post #1
Blog post #2
E-book #1
Podcast #1
Video #1
Video #2
Organic distribution
Paid distribution

New posts
Reposting
W1 W2 W3
copy Launch Ongoing optimization
Ad copy update
LP1 planning LP1 design LP2 planning

Setup Launch
Setup
Funnel planning, including
copy and creative brief
Design ads
Launch
Research and writing distribution
Research and writing
proofreading PDF design
Planning and logistics Recording and editing Distribution
Video brief Creative concept
Video brief Creative concept
3 communities 3 communities 3 communities

Reach-out with offer Close final list Send final request

Reach-out with offer
customers customers customers
1 content, 1 customers 2 content, 1 customers 3 content, 1 customers
W4 KPI type KPI target Assumption
>>>

LP2 design

Launch

Ongoing optimization
>>>

distribution
Distribution

Logistics >>>
Logistics >>>
3 communities

Launch
Close final list >>>
customers
4 content, 1 customers
Actual results
Click here!
https://www.mayple.com/ecommerce
Click here!
https://www.mayple.com/blog/ecommerce-marketing-automation

Click here!
https://www.mayple.com/blog/influencer-marketing-guide
Click here!
https://www.mayple.com/blog/conversion-rate-optimization
ting-automation

ng-guide
ptimization
Unit Economics
Gross Revenue $100
(returns+cancellations) $10
Net Revenue $90
(COGS) $30
(Shipping) $5
(Payment Processing) $3
Gross Profit $52
(marketing) $30
Contribution Margin $22
(OPEX) $10
EBITDA $12