LP

Ann  Arbor  Languages  Partnership

SI  520  |  Homework  7  |  Kevin  Champion

Logotype  Design

LP
Ann  Arbor  Languages  Partnership

RGB    76  123  191 RGB    96  166  140 RGB    232  198  65 RGB    199  60  55
CMYK    60  36  0  25 CMYK    42  0  16  35 CMYK    0  15  72  9 CMYK    0  70  72  22

The  concept  for  this  logo  was  to  use  a  conversation  bubble  to  
evoke  the  notion  of  communication,‚  which  relates  directly  to  what  
the  A2LP  does.  Making  the  logo  bright  and  colorful  was  meant  to  
evoke  the  sense  of  playfulness  that  goes  along  with  working  pri-­
marily  with  children.  Freeway  Gothic  was  chosen  for  the  font  be-­
cause  it  has  a  nice  thick  weight  and  a  balanced  feel  when  consid-­
ered  letter  for  letter.  

SI  520  |  Homework  7  |  Kevin  Champion

Typography  Guide

Logo  font:  Freeway  Gothic  Regular

Ancilliary font: Letter Gothic

Freeway  Gothic  Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Letter Gothic Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890

Letter Gothic Slanted

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890

Letter Gothic Bold Slanted

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
*  Freeway  Gothic  does  not  come  slanted  or  non-­bold,‚  Letter  Gothic  is  a  related  font

SI  520  |  Homework  7  |  Kevin  Champion

Logotype  Scaling

LP
Ann  Arbor  Languages  Partnership

LP
Ann  Arbor  Languages  Partnership

LP

LP

width:  5”,‚  3”,‚  1”,‚  and  .5”

SI  520  |  Homework  7  |  Kevin  Champion

Free  space  /  safety  area  guide

1
6
x
1
x x
6

LP
Ann  Arbor  Languages  Partnership

SI  520  |  Homework  7  |  Kevin  Champion

6  color  conversion  variants

LP
Ann  Arbor  Languages  Partnership
LP
Ann  Arbor  Languages  Partnership

LP
Ann  Arbor  Languages  Partnership
LP
Ann  Arbor  Languages  Partnership

LP
Ann  Arbor  Languages  Partnership
LP
Ann  Arbor  Languages  Partnership

SI  520  |  Homework  7  |  Kevin  Champion

T-­shirt  designs
Kids  Tee
Logotype  size  recommendations
LP
Ann  Arbor  Languages  Partnership

width:  3  in
height:  2  in

Womens  Tee
Logotype  size  recommendations
width:  3  in LP
Ann  Arbor  Languages  Partnership

height:  2  in

Adult  Tee
Logotype  size  recommendations
Symbol LP
width:  2.5  in Ann  Arbor  Languages
height:  1.67  in Partnership
Text
width:  8  in
height:  3  in

SI  520  |  Homework  7  |  Kevin  Champion