SACRED SIX BRIEF

Client: Barbie Date Issued: 01.24.2019

Job Number: 13 Doc Version: v1

Job Name: 60th Anniversary Planner: Jane Doe

GOAL
What is the client business trying to achieve?

Restoring Barbie’s reputation as a positive role model.

TARGET AUDIENCE
What attributes bond this group of people together?

Parents of young girls

PROBLEM
What is stopping the audience from achieving the goal?

Think Barbie is a crude example of sexism.

INSIGHT
What could we tell them that would get them to look at the problem in a new light?

Barbie inspires girls to jobs that women have not yet achieved.
E.g 1965 Spacewomen Barbie, 1992 President Barbie

SINGLE MINDED PROPOSITION

How does the brand/product help use this insight to get around the problem?

Barbie and modern parents share the same ambitious vision for this generation of young
girls.

ACTION
What do we want the consumers to think/feel/do to reach our goal?

Parents to see Barbie as the doll that can fuel their daughters’ ambitions.

BUDGET: TIMINGS: MANDATORIES

Production budget? Key milestones: launch date Media booked?

Confidential: Document3 Page 1 of 2 30/10/2008

 $2.2M Creative Review - 02.29.19 Online Video, Social

Confidential: Document3 Page 2 of 2 30/10/2008