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business plan is confidential; therefore, reader agrees not to disclose it without the express
written permission of an Austin Kinetic officer.
Upon request, this document is to be immediately returned to any Austin Kinetic officer.
___________________
Signature
___________________
Name (typed or printed)
___________________
Date
3.0 Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Appendix . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
Austin Kinetic
Austin Kinetic is an information technology consulting firm serving the Austin Metro area with
top quality engineers who have a keen interest in customer satisfaction. The time is right for
consulting companies to flourish. With the recent gains in the stock market, capital is again
becoming available for IT infrastructure improvements. Austin Kinetic will position itself to win
a good deal of that emerging business. The company has been incorporated in Nevada and
has acquired an operating permit for Texas. Austin Kinetic anticipates a cumulative net profit
of over $1M by the end of FY2008.
The Market
Austin is known as "little Silicon valley" due to its high percentage of technology companies.
With its relatively low cost of living and ample space for expansion, Austin promises to be a
strong market into the foreseeable future. There are currently over 7,000 companies that fit
the aim of Austin Kinetic in the Austin Metro area, with only four major competitors. This
combination provides a rich opportunity, bolstered by the current up-turn in the area and
national economy.
Page 1
Austin Kinetic
Highlights
$2,500,000
$2,000,000
$1,500,000
Sales
Gross Margin
$1,000,000 Net Profit
$500,000
$0
FY 2005 FY 2006 FY 2007 FY 2008 FY 2009
1.1 Objectives
1. Establish and maintain at least twenty-four full time service contract customers.
2. Establish an office in Austin, TX.
3. Break the $1M revenue mark.
1.2 Mission
Austin Kinetic is an innovative business technology company that was founded on the belief
that one company can make more than a difference, it can change the whole face of business
as we know it.
• Depth of knowledge.
• Breadth of ability.
• Development of a strong business relationship with customers to gain an understanding
of their business and business needs.
• Ability to network in the industry.
Page 2
Austin Kinetic
Austin Kinetic is incorporated in Nevada with an operating office in Austin, Texas. Initial staff
will consist of a small group of experienced computer engineers who's skills and experience
collectively cover a very broad segment of the open systems' distributed client/server field.
The company's initial focus will be installation and configuration projects which will be
developed into ongoing support contracts.
Austin Kinetic is incorporated. The major share holders are Adam Authortisement, Bob
Borgware, Cary Curry, Dean Dri, and Edgar Extension.
The start-up costs for the company are expected to be $11,00 and will be funded by the
founder's personal funds. There will be only small initial equipment cost as the company will be
greatly dependent upon its founders' resources. It is expected that each employee will initially
cover the cost of transportation, cell phone, and incidentals that arise in the course of due
business. The company will begin covering those costs as revenue streams are generated.
Specific guidelines and policies will be developed prior to the sixth operating month.
Table: Start-up
Start-up
Requirements
Start-up Expenses
Legal $800
Stationery etc. $100
Voice Mail Service $150
Website development $1,000
Computers $5,000
Cell Phones $500
Total Start-up Expenses $7,550
Start-up Assets
Cash Required $4,550
Other Current Assets $0
Long-term Assets $0
Total Assets $4,550
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Austin Kinetic
Start-up Funding
Start-up Expenses to Fund $7,550
Start-up Assets to Fund $4,550
Total Funding Required $12,100
Assets
Non-cash Assets from Start-up $0
Cash Requirements from Start-up $4,550
Additional Cash Raised $0
Cash Balance on Starting Date $4,550
Total Assets $4,550
Liabilities
Current Borrowing $0
Long-term Liabilities $0
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities $0
Total Liabilities $0
Capital
Planned Investment
John Butler $2,500
Eddie Hodges $2,400
Sidney Johnson $2,400
Darren Galatas $2,400
Johnathan & Grace Panepinto $2,400
Additional Investment Requirement $0
Total Planned Investment $12,100
Start-up
$14,000
$12,000
$10,000
$8,000
$6,000
$4,000
$2,000
$0
Expenses Assets Investment Loans
Page 4
Austin Kinetic
3.0 Services
Austin Kinetic will offer several support options, including hourly support services, with the
option to buy in blocks of 40 hours at a discounted rate. Blocks purchased will be valid for 180
days from date of purchase. Additionally, semi-annual service contracts will be available.
Contract pricing will be negotiated on a per-contract basis.
• Windows
• Novell NetWare
• Solaris
• Red Hat Linux
• Microsoft Exchange
• Lotus Notes/Domino
• SUS Messaging Center
• Microsoft SQL server
• Oracle DBS
• Veritas Backup Exec / Net Backup
• Legato Networker
• Arcserve
• Site Scope
• SMS
• Additional packages will have to be reviewed on a per-cases basis.
Service offerings:
Austin Kinetic has several pre-set packages available for general monitoring of a customer's
network equipment and applications. The packages are categorized by the type and use of
equipment to be monitored. An initial one-time setup fee of $500 will be required per physical
site at the onset of any service agreement. This amount is not affected by the number of
systems to be monitored at the designated physical site. The customer will be required to
provide Internet access to the monitoring server. Out-of-band notification can be added for an
additional $50 per month plus a one-time, per-physical-site, $150 initial setup fee.
Page 5
Austin Kinetic
Basic Server Management*$350 per month
Austin Kinetic provides professional management of operating systems, including Windows,
NetWare, Red Hat Linux, and Solaris. This service is perfect for companies that want to
manage their own applications, but not deal with the ongoing hassle of tuning, securing, and
maintaining the operating system. We will take the burden of ensuring you get the proper
services for your specific server and operating system.
* Except for the initial system audit, service time to repair or otherwise service the monitored
system is not included in this monitoring agreement.
* Except for the initial system audit, service time to repair or otherwise service the monitored
system is not included in this monitoring agreement.
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Austin Kinetic
* Except for the initial system audit, service time to repair or otherwise service the monitored
system is not included in this monitoring agreement.
* Except for the initial system audit, service time to repair or otherwise service the monitored
system is not included in this monitoring agreement.
Austin Kinetic will ensure your intrusion detection and vulnerability scanning system is properly
installed and maintained. This includes configuring the system, testing the pattern matching,
updating scanning profiles, monitoring 24/7, reporting suspicious activities or vulnerability, and
providing a monthly report.
Data Backup* $50 plus a one-time setup fee of $150 per backup server. There will be an
additional $100 per-site, per-month charge if tapes are required to be kept off-site.
Protecting your organization's data is critical. Austin Kinetic will manage your data protection
system to ensure that your data is protected by tape backup. While Austin Kinetic cannot be
held responsible for lost data, we will ensure that validated and tested backups occur on a
regularly scheduled basis. The customer will be responsible for procuring and installing the
necessary hardware. Austin Kinetic will configure and monitor the backup software, monitor
and test backup jobs, and perform needed file restoration.
* This service does not require the $500 site setup fee.
Page 7
Austin Kinetic
The Information and Technology Service industry is expected to grow at 8.58% per year
through 2010.
--U.S. Department of Labor (2003) http://www.bls.gov/iag/iag.services.htm
We will be primarily focusing on mid-sized companies with 500 or fewer employers. These
companies typically do not have large internal IT departments and could benefit the greatest
from our offerings.
The information in the market analysis table gained from the U.S. Census Bureau,
http://factfinder.census.gov/servlet/GQRGeoSearchByListServlet?ds_name=E9700A1. Though
the data is based upon 1997 data, it is representative of the local market's potential.
Market Analysis
2004 2005 2006 2007 2008
Potential Customers Growth CAGR
Retail trade 8% 2,925 3,159 3,412 3,685 3,980 8.00%
Professional, scientific,
8% 3,128 3,378 3,648 3,940 4,255 8.00%
& technical services
Health care & social
8% 1,705 1,841 1,988 2,147 2,319 7.99%
assistance
Total 8.00% 7,758 8,378 9,048 9,772 10,554 8.00%
Retail trade
Professional, scientific, & technical services
Health care & social assistance
Page 8
Austin Kinetic
Austin Kinetic is interested in servicing companies that are large enough to show direct P&L
benefit from information technology investment, but not large enough to maintain their own
permanent IT staff. The business groups targeted in the market analysis table represent the
largest groups in our target area that fit our interests.
In this industry that Austin Kinetic, word of mouth and reputation are king. While a limited
amount of highly focused marketing will be effective, most contracts are gleaned from social
contacts and networking.
Austin Kinetic's initial funding will be from its founders' personal funds. Word-of-mouth and
industry networking will be Austin Kinetic's key source of clients. The company's success will
be based upon the service and satisfaction of customers to the point that they willingly refer
new business.
From the onset, Austin Kinetic will have over 20 years of cumulative experience in the
information technology field with a very broad range of hands-on experience. This, combined
with a keen sense of customer service and satisfaction, will differentiate Austin Kinetic from its
competitors.
Page 9
Austin Kinetic
Austin Kinetic's initial marketing strategy will be largely word-of-mouth and industry group
networking. Our biggest initial challenge will be to get our name known in the local market.
We will become involved in several industry specific organizations in the local community which
will give us direct access to potential customers.
Sales will focus a bit less on building relationships and more on solidifying confidence in Austin
Kinetic's competencies and skills. Our primary focus will be to answer the question, "how can
Austin Kinetic best meet a customer's information technology needs?" Delivering this answer in
a clear, concise proposal allied with competitive pricing will be the key to closing deals.
Sales are forecast with an emphasis on project work at the onset. In the first few months, we
will be primarily occupied in conducting short-term one-day to one-week projects while
building Austin Kinetic's reputation and brand name. Within the first six months, Austin Kinetic
will have signed three annual service contracts, doubling that by the end of the year and each
semi-annual period thereafter. Sales contracts will be set period contracts paid by monthly
installments.
As a service business, our only direct costs would relate to the time spent by employees in
responding to customers' needs. Our employees are all paid a set salary, and not by hourly
billing, so we have no direct costs of sales; these salaries can be found in the Personnel Plan.
Sales Forecast
FY 2005 FY 2006 FY 2007 FY 2008 FY 2009
Sales
Project related $309,600 $705,600 $1,051,200 $1,396,800 $1,742,400
Service contract $30,000 $108,000 $180,000 $252,000 $324,000
Total Sales $339,600 $813,600 $1,231,200 $1,648,800 $2,066,400
Page 10
Austin Kinetic
Sales Monthly
$50,000
$45,000
$40,000
$35,000
$30,000
$15,000
$10,000
$5,000
$0
Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan
Sales by Year
$2,500,000
$2,000,000
$1,500,000
Project related
Service contract
$1,000,000
$500,000
$0
FY 2005 FY 2006 FY 2007 FY 2008 FY 2009
Page 11
Austin Kinetic
5.4 Milestones
Austin Kinetic will have very simple marketing milestones geared toward industry networking
and beginning to build name recognition.
Table: Milestones
Milestones
Milestones
Open Office
Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb
Austin Kinetic's Web presence will not only serve as a medium for the company's marketing
message, but also will serve as an important tool for our customers. Customers will be
provided with the ability to manage and monitor their accounts from anywhere that has access
to the Internet. Additionally, consultants in the field will be able to track time and work
journals through the site as well as develop and print immediate job estimates.
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Austin Kinetic
Austin Kinetic's Web presence will be utilized as a tool to assist the company's overall
marketing strategy. It will serve as a point of reference for information about the company
and its services, and in a small part, lend credibility to the marketing message.
Austin Kinetic's site will reside in a two-tier environment. A back-end database will be utilized
to manage customer data. The site will be developed with the assistance of a contracted
professional developer.
At the outset, Austin Kinetic will maintain five part-time employees, its founders. These
employees will be responsible for all aspects of the business and serve in both managerial as
well as technical roles. As the business grows, additional engineers will be hired. We anticipate
that during the fourth year of operation, the original five employees will be free from any
technical duties and concentrate solely on their management responsibilities. At this time,
Austin Kinetic will look to add a full-time sales and marketing manager as well.
Business permitting, Austin Kinetic will maintain a staff of five engineers through most of FY
2007. A secretary will be hired at the start of FY2006 to assist with telephone and office
management. At the end of FY 2007, an additional engineer will be brought on board as
workload dictates. Beginning FY 2008, the original founding members will be transitioned from
field work and into management, replaced by additional engineers. Additionally, a full time
marketing/sales representative will be hired.
Compensation projections were made with annual merit increases of 5% for staff and 15% for
the founders. The table also shows a profit sharing plan starting in the second year, based on
5% of the previous year's net profits. These bonuses will be divided equally among staff
members, including owners.
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Austin Kinetic
Table: Personnel
Personnel Plan
FY 2005 FY 2006 FY 2007 FY 2008 FY 2009
Profit Sharing - 5% net profits $0 $7,923 $12,464 $23,621 $16,616
Adam Authortisement (CEO) $14,400 $55,000 $63,000 $73,000 $83,600
Edgar Extension (COO) $14,400 $55,000 $63,000 $73,000 $83,600
Cary Curry (CIO) $14,400 $55,000 $63,000 $73,000 $83,600
Dean Dri (CFO) $14,400 $55,000 $63,000 $73,000 $83,600
Bob Borgware (CTO) $14,400 $55,000 $63,000 $73,000 $83,600
Secretary $0 $30,000 $31,500 $33,000 $34,700
Sales/Marketing $0 $0 $0 $70,000 $73,500
Technician-1 $0 $0 $13,750 $55,688 $58,472
Technician-2 $0 $0 $0 $55,000 $57,750
Technician-3 $0 $0 $0 $55,000 $57,750
Technician-4 $0 $0 $0 $55,000 $57,750
Technician-5 $0 $0 $0 $55,000 $57,750
Technician-6 $0 $0 $0 $55,000 $57,750
Technician-7 $0 $0 $0 $45,833 $57,292
Technician-8 $0 $0 $0 $9,167 $55,458
Technician-9 $0 $0 $0 $0 $36,667
Total People 5 6 7 15 16
Austin Kinetic will initially grow with project work, beginning to build service contracts from the
six month point forward. The company will increase its project work to 2,560 man hours per
month and increase its service contracts count by six each year. The initial growth will be
financed primarily out of the pockets of its founders. The company will fund all growth from
the cash flow of the business, remaining debt-free.
At the onset, the founding members of Austin Kinetic will take on much of the financial burden
of running the company. There will be no need for dedicated office space until FY 2006 when
we expect to open an office in Austin. Until then, Austin Kinetic will compensate travel-related
expenses, if any, incurred in the course of business. The only foreseen recurring expenses will
be voice mail services, marketing, insurance, Internet access, and Web presence. The lion's
share of funds will be held by Austin Kinetic to develop cash reserves for future expansion and
a business climate buffer.
Customers will be billed on an hourly basis of $120. Engineers will be paid a salary, plus $25
per hour for on-call and overtime. Employees who establish the new project/contract will be
paid a 5% bonus of the total project / contract price. Business call time of cell phones will be
reimbursed.
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Austin Kinetic
General Assumptions
FY 2005 FY 2006 FY 2007 FY 2008 FY 2009
Plan Month 1 2 3 4 5
Current Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00%
Long-term Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00%
Tax Rate 30.00% 30.00% 30.00% 30.00% 30.00%
Other 0 0 0 0 0
The table and chart below show our break-even analysis. As a service business, we have no
direct cost of sales. Our break-even point ni the first year is therefore equal to the amount
needed to cover our operating expenses, including payroll. We will reach break even at $9,435
per month, in the third month.
Break-even Analysis
Assumptions:
Average Percent Variable Cost 0%
Estimated Monthly Fixed Cost $9,435
Break-even Analysis
$15,000
$10,000
$5,000
$0
($5,000)
($10,000)
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Austin Kinetic
In the first year, we will be based out of the founders' homes. Adam Authortisement has
renovated his garage for use as a meeting space and general office, when we need to get
together as a group. Utilities in the first year represent the cost of home high-speed Internet
access for all five employees ($45 each per month). This access is necessary for
communications between personnel and for file transmission for all project and service work.
After the first year, it will be more cost-effective and attuned to our growth to rent a space in
downtown Austin, where we can consolidate equipment, combine utilities, and have a central
location for our work and our secretary. Office space rented beginning FY2006 is forecast to be
$2,500 per month.
The Profit and Loss also includes a provision for charity donations, which we have deemed
important to our mission, as well as to marketing and outreach in the community. Starting in
the second year, 5% of net profits each will be set aside for charity on an annual basis based
upon the previous year's performance.
After the first month, Marketing and Promotion expenses are set at 5% of the previous
month's and year's sales.
Expenses
Payroll $72,000 $312,923 $372,714 $877,309 $1,039,455
Marketing/Promotion $14,720 $16,980 $40,680 $61,560 $82,440
Depreciation $0 $714 $2,038 $2,464 $3,540
Rent $0 $45,000 $45,000 $50,000 $50,000
Moving Expenses $5,000 $0 $0 $0 $0
Utilities $2,700 $2,000 $2,500 $2,500 $3,000
Insurance $3,000 $10,000 $10,000 $10,000 $10,000
Payroll Taxes $10,800 $46,938 $55,907 $131,596 $155,918
Expensed Computer Equipment $5,000 $15,000 $15,000 $15,000 $15,000
Charity (5% of previous year net profit) $0 $7,923 $12,464 $23,621 $16,616
------------ ------------ ------------ ------------ ------------
Total Operating Expenses $113,220 $457,479 $556,304 $1,174,051 $1,375,970
Profit Before Interest and Taxes $226,380 $356,121 $674,896 $474,749 $690,430
Interest Expense $0 $0 $0 $0 $0
Taxes Incurred $67,914 $106,836 $202,469 $142,425 $207,129
Page 16
Austin Kinetic
Profit Monthly
$25,000
$20,000
$15,000
$10,000
$5,000
$0
Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan
Profit Yearly
$500,000
$450,000
$400,000
$350,000
$300,000
$250,000
$200,000
$150,000
$100,000
$50,000
$0
FY 2005 FY 2006 FY 2007 FY 2008 FY 2009
Page 17
Austin Kinetic
$50,000
$45,000
$40,000
$35,000
$30,000
$25,000
$20,000
$15,000
$10,000
$5,000
$0
Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan
$2,500,000
$2,000,000
$1,500,000
$1,000,000
$500,000
$0
FY 2005 FY 2006 FY 2007 FY 2008 FY 2009
Page 18
Austin Kinetic
We have no sales on credit; all service accounts and projects are paid in advance, in
installments. We anticipate no problems with our cash flow. By staying debt free and keeping
expenses down, we expect a cash balance over $180,000 by the end of the first year.
Page 19
Austin Kinetic
Cash
$200,000
$180,000
$160,000
$140,000
$120,000
$60,000
$40,000
$20,000
$0
Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan
Our Balance Sheet is quite solid. We will build our asset base slowly over the first five years,
expensing most of our computer and hardware equipment to offset taxes, since they will need
replacing every two to three years.
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Austin Kinetic
Current Assets
Cash $1,408,14 $1,806,83
$180,559 $584,750 $993,997
6 8
Other Current Assets $0 $0 $0 $0 $0
Total Current Assets $1,408,14 $1,806,83
$180,559 $584,750 $993,997
6 8
Long-term Assets
Long-term Assets $0 $5,000 $15,000 $20,000 $30,000
Accumulated Depreciation $0 $714 $2,752 $5,216 $8,756
Total Long-term Assets $0 $4,286 $12,248 $14,784 $21,244
Total Assets $1,422,93 $1,828,08
$180,559 $589,036 $1,006,245
0 2
Current Liabilities
Accounts Payable $17,543 $176,735 $121,517 $205,878 $127,728
Current Borrowing $0 $0 $0 $0 $0
Other Current Liabilities $0 $0 $0 $0 $0
Subtotal Current Liabilities $17,543 $176,735 $121,517 $205,878 $127,728
Long-term Liabilities $0 $0 $0 $0 $0
Total Liabilities $17,543 $176,735 $121,517 $205,878 $127,728
Business ratios for the years of this plan are shown below. Industry profile ratios based on the
Standard Industrial Classification (SIC) code 7379.02, Computer Related Consulting Services,
are shown for comparison.
Page 21
Austin Kinetic
Table: Ratios
Ratio Analysis
Industry
FY 2005 FY 2006 FY 2007 FY 2008 FY 2009
Profile
Sales Growth 0.00% 139.58% 51.33% 33.92% 25.33% 5.93%
Percent of Sales
Sales 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%
Gross Margin 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%
Selling, General & Administrative
47.42% 59.67% 73.67% 70.43% 69.19% 79.97%
Expenses
Advertising Expenses 5.00% 2.09% 3.30% 3.73% 3.99% 1.53%
Profit Before Interest and Taxes 66.66% 43.77% 54.82% 28.79% 33.41% 1.97%
Main Ratios
Current 10.29 3.31 8.18 6.84 14.15 1.33
Quick 10.29 3.31 8.18 6.84 14.15 1.07
Total Debt to Total Assets 9.72% 30.00% 12.08% 14.47% 6.99% 59.80%
Pre-tax Return on Net Worth 138.87% 86.37% 76.28% 39.01% 40.61% 3.73%
Pre-tax Return on Assets 125.38% 60.46% 67.07% 33.36% 37.77% 9.29%
Activity Ratios
Accounts Payable Turnover 6.22 1.42 3.16 2.12 4.23 n.a
Payment Days 27 141 142 137 113 n.a
Total Asset Turnover 1.88 1.38 1.22 1.16 1.13 n.a
Debt Ratios
Debt to Net Worth 0.11 0.43 0.14 0.17 0.08 n.a
Current Liab. to Liab. 1.00 1.00 1.00 1.00 1.00 n.a
Liquidity Ratios
Net Working Capital $163,016 $408,015 $872,480 $1,202,268 $1,679,110 n.a
Interest Coverage 0.00 0.00 0.00 0.00 0.00 n.a
Additional Ratios
Assets to Sales 0.53 0.72 0.82 0.86 0.88 n.a
Current Debt/Total Assets 10% 30% 12% 14% 7% n.a
Acid Test 10.29 3.31 8.18 6.84 14.15 n.a
Sales/Net Worth 2.08 1.97 1.39 1.35 1.22 n.a
Dividend Payout 0.00 0.00 0.00 0.00 0.00 n.a
Page 22
Austin Kinetic
Austin Kinetic anticipates maintaining a steady profit percentage and plans to build cash
reserves to an amount which would cover operating expenses for twelve months should any
catastrophic event occur. This will be a moving target and be recalculated on an annual basis
as the business cash flow changes. There has been no pre-set limit placed upon Austin
Kinetic. Its founders see the possibility of expanding the company into a global force ranked
equal to today's top Fortune 500 companies.
Page 23
Appendix
Sales Forecast
Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan
Sales
Project related 0% $2,400 $4,800 $9,600 $19,200 $24,000 $26,400 $31,200 $33,600 $36,000 $38,400 $40,800 $43,200
Service contract 0% $0 $0 $0 $0 $0 $3,000 $3,000 $4,000 $4,000 $5,000 $5,000 $6,000
Total Sales $2,400 $4,800 $9,600 $19,200 $24,000 $29,400 $34,200 $37,600 $40,000 $43,400 $45,800 $49,200
Direct Cost of Sales Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan
Technician Salary $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Direct Cost of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Page 24
Appendix
Personnel Plan
Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan
Profit Sharing - 5% net profits 5% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Adam Authortisement (CEO) 0% $100 $200 $400 $800 $1,000 $1,250 $1,450 $1,600 $1,700 $1,850 $1,950 $2,100
Edgar Extension (COO) 0% $100 $200 $400 $800 $1,000 $1,250 $1,450 $1,600 $1,700 $1,850 $1,950 $2,100
Cary Curry (CIO) 0% $100 $200 $400 $800 $1,000 $1,250 $1,450 $1,600 $1,700 $1,850 $1,950 $2,100
Dean Dri (CFO) 0% $100 $200 $400 $800 $1,000 $1,250 $1,450 $1,600 $1,700 $1,850 $1,950 $2,100
Bob Borgware (CTO) 0% $100 $200 $400 $800 $1,000 $1,250 $1,450 $1,600 $1,700 $1,850 $1,950 $2,100
Secretary 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales/Marketing 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Technician-1 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Technician-2 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Technician-3 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Technician-4 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Technician-5 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Technician-6 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Technician-7 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Technician-8 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Technician-9 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total People 5 5 5 5 5 5 5 5 5 5 5 5
Total Payroll $500 $1,000 $2,000 $4,000 $5,000 $6,250 $7,250 $8,000 $8,500 $9,250 $9,750 $10,500
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Appendix
General Assumptions
Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan
Plan Month 1 2 3 4 5 6 7 8 9 10 11 12
Current Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Long-term Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Tax Rate 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00%
Other 0 0 0 0 0 0 0 0 0 0 0 0
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Appendix
Gross Margin $2,400 $4,800 $9,600 $19,200 $24,000 $29,400 $34,200 $37,600 $40,000 $43,400 $45,800 $49,200
Gross Margin % 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%
Expenses
Payroll $500 $1,000 $2,000 $4,000 $5,000 $6,250 $7,250 $8,000 $8,500 $9,250 $9,750 $10,500
Marketing/Promotion 5% $200 $120 $240 $480 $960 $1,200 $1,470 $1,710 $1,880 $2,000 $2,170 $2,290
Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Rent $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Moving Expenses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $5,000
Utilities $225 $225 $225 $225 $225 $225 $225 $225 $225 $225 $225 $225
Insurance $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250
Payroll Taxes 15% $75 $150 $300 $600 $750 $938 $1,088 $1,200 $1,275 $1,388 $1,463 $1,575
Expensed Computer Equipment 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $5,000 $0 $0
Charity (5% of previous year net profit) 5% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------
Total Operating Expenses $1,250 $1,745 $3,015 $5,555 $7,185 $8,863 $10,283 $11,385 $12,130 $18,113 $13,858 $19,840
Profit Before Interest and Taxes $1,150 $3,055 $6,585 $13,645 $16,815 $20,538 $23,918 $26,215 $27,870 $25,288 $31,943 $29,360
Interest Expense $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Taxes Incurred $345 $917 $1,976 $4,094 $5,045 $6,161 $7,175 $7,865 $8,361 $7,586 $9,583 $8,808
Net Profit $805 $2,139 $4,610 $9,552 $11,771 $14,376 $16,742 $18,351 $19,509 $17,701 $22,360 $20,552
Net Profit/Sales 33.54% 44.55% 48.02% 49.75% 49.04% 48.90% 48.95% 48.80% 48.77% 40.79% 48.82% 41.77%
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Appendix
Expenditures Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan
Net Cash Flow $1,864 $2,686 $5,894 $12,121 $13,299 $15,869 $18,128 $19,358 $20,226 $22,010 $19,693 $24,861
Cash Balance $6,414 $9,100 $14,994 $27,115 $40,414 $56,283 $74,411 $93,769 $113,994 $136,005 $155,698 $180,559
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Appendix
Current Assets
Cash $4,550 $6,414 $9,100 $14,994 $27,115 $40,414 $56,283 $74,411 $93,769 $113,994 $136,005 $155,698 $180,559
Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Current Assets $4,550 $6,414 $9,100 $14,994 $27,115 $40,414 $56,283 $74,411 $93,769 $113,994 $136,005 $155,698 $180,559
Long-term Assets
Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Accumulated Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Assets $4,550 $6,414 $9,100 $14,994 $27,115 $40,414 $56,283 $74,411 $93,769 $113,994 $136,005 $155,698 $180,559
Liabilities and Capital Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan
Current Liabilities
Accounts Payable $0 $1,059 $1,606 $2,891 $5,460 $6,989 $8,481 $9,867 $10,875 $11,591 $15,900 $13,234 $17,543
Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Current Liabilities $0 $1,059 $1,606 $2,891 $5,460 $6,989 $8,481 $9,867 $10,875 $11,591 $15,900 $13,234 $17,543
Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Liabilities $0 $1,059 $1,606 $2,891 $5,460 $6,989 $8,481 $9,867 $10,875 $11,591 $15,900 $13,234 $17,543
Paid-in Capital $12,100 $12,100 $12,100 $12,100 $12,100 $12,100 $12,100 $12,100 $12,100 $12,100 $12,100 $12,100 $12,100
Retained Earnings ($7,550) ($7,550) ($7,550) ($7,550) ($7,550) ($7,550) ($7,550) ($7,550) ($7,550) ($7,550) ($7,550) ($7,550) ($7,550)
Earnings $0 $805 $2,944 $7,553 $17,105 $28,875 $43,251 $59,994 $78,344 $97,853 $115,554 $137,914 $158,466
Total Capital $4,550 $5,355 $7,494 $12,103 $21,655 $33,425 $47,801 $64,544 $82,894 $102,403 $120,104 $142,464 $163,016
Total Liabilities and Capital $4,550 $6,414 $9,100 $14,994 $27,115 $40,414 $56,283 $74,411 $93,769 $113,994 $136,005 $155,698 $180,559
Net Worth $4,550 $5,355 $7,494 $12,103 $21,655 $33,425 $47,801 $64,544 $82,894 $102,403 $120,104 $142,464 $163,016
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