Q 5.

 Affordability :The product should be affordable to buy.The rural consumer is less educated
so the products bringing in should be targeted .The points under consideration should be
like :price point,labelling,size of SKU,color.For the rural consumer cost per use is more
important than cost of the overall product.
 Awareness: It is all about promotions of the product.The promotions should be able to
target villages with kind of language and approach.The best places to promote is through
melas,haats and local plays.