Речевая зарядка перед просмотром роликов:

What examples of advertisement do you know? Let’s watch some of them.

Просмотр рекламных роликов
https://youtu.be/IU2ERKO49uc (coca cola)
https://youtu.be/iE8CJwXSPRs (m&m’s)
После просмотра роликов:
What do you think about these adverts (are they useful? do you like them?) Would you like
to buy any product after watching these adverts?

Чтение на полное понимание прочитанного

When a company wants to (0) increase the sales of a product, it will usually advertise. An
advertisement......(1) us what products are available and it also...(2) us to buy a particular
product.
Today’s television advertisements...(3) millions of people, but the first forms of advertising
were much more local. Market traders shouted out what they had for sale and large signs...
(4) displayed outside shops. Modern advertising began about 150 years ago,... (5) factories
started producing goods... (6) large quantities. Before long, advertisements for a wide... (7)
of products appeared in national newspapers.
Nowadays, we see many different ...(8) of advertisements. They can appear on the sides of
vehicles and on the clothes we wear as well as on television and radio. But the...(9) of all
advertisements is the same. They try to ...(10) out attention and get us to buy a particular
product.

0 A increase B correct C rise D create

1 A says B indicates C tells D announces
2 A approves B suggests C wins D persuades
3 A arrive B pass C reach D spread
4 A has B were C had D are
5 A which B whether C why D when
6 A in B at C for D by
7 A area B row C range D pack
8 A methods B kinds C systems D ways
9 A aim B plan C attempt D wish
10 A pull B achieve C bring D attract

Послетекстовый этап
Ответить на вопросы:
1.What was the first advertisment?
2.Why do we need ads?
3.Where can we see the advertisments?
4.What is the main goal of advertisment?

Аудирование на полное понимание прослушанного

https://urok.1sept.ru/articles/658763/Lesson12.mp3
Учащиеся прослушивают 6 мнений о рекламе и сопоставляют их с говорящими.

Speaker 1 - A. Advertisements are not realistic

Speaker 2 - B. Commercial breaks stop you from watching TV too long

Speaker 3 - C. Commercial breaks spoil family gatherings

Speaker 4 - D. Adverts with celebrities are the most annoying ones

Speaker 5 - E. Ads that cater for adults are loved by children more than those for children

Speaker 6 - F. Advertisements are more interesting than films

Поисковое чтение
Let’s read and find advantages and disadvantages of advertising in this text.
http://www.kashkanov.ru/index.php?
catid=72&id=639&Itemid=492&option=com_content&view=article

Диалогическая речь
Then in pairs name cons and pros of advertising and discuss it.

Домашнее задание
Написать argumentative essay на тему “The influence of advertising in today’s society”