DO YOU TRUST MAGGI?

PREPARED BY SHANMMUGAPRIYA
(BHARTH UNIVERSITY)
founder Julies Maggi brand
that still Bears his names
Launched:1886
Headquarters: Switzerland
Area served:187 countries
Website: WWW.maggi.in

DUE TO SOME REASONS MAGGI WAS

BANNED AND AGAIN THEY COME BACK
2015 WITH"WELCOME BACK
MAGGI"QUOTES AND TOOK THEIR
OWN POSITION.

After FSSAI removes ban from Maggi, the parent

company NESTLE increased the advertising
budget by 96% here it say the importance of
marketing

SEGMENTATION TARGETING
AGE kids

Youth,office goers
EATING HAB

working women
life style

POSITIONING DIFFERENTIATION
Fast to cook,good to eat Taste, Flavour, Packaging,
2 Minutes noodles variants.

61%
39%

Key reasons for people to buy

Maggi
1. Its natural product
2. its a good ad
3. easy to make
4. Taste

Thankyou!