BUSINESS RESEARCH METHODS… Analysis Techniques and Concepts

1. Uni-variate analysis: Uni-variate analysis is the simplest form of analyzing data. “Uni”
means “one”, so in other words your data has only one variable. It doesn’t deal with causes
or relationships (unlike regression) and it’s major purpose is to describe; it takes data,
summarizes that data and finds patterns in the data.
You have several options for describing data with uni-variate data.
Types of Uni-variate analysis:

 Frequency Distribution Tables

Table 5.3
GENDER
Frequency Percent Valid Percent Cumulative
Percent
MALE 132 70.6 70.6 70.6
FEMALE 55 29.4 29.4 100.0
Total 187 100.0 100.0

 Bar Charts

 Histograms
 Pie Charts

2. Bi-variate Analysis: Bivariate analysis is the analysis of exactly two variables. The
results from bivariate analysis can be stored in a two-column data table. For example, you
might want to find out the relationship between caloric intake and weight (of course, there
is a pretty strong relationship between the two. Caloric intake would be your independent
variable, X and weight would be your dependent variable, Y.
 Types of Bi-variate analysis:
1. Correlation Analysis: Correlation analysis proves existence, strength and direction of
relationship between two variables.

CORRELATIONS

Need for Need for Need for Power Job Satisfaction

Achievement Affiliation (nPow) (JS)
(nAch) (nAff)
Pearson Correlation 1 .565** .543** .587**
nAch Sig. (2-tailed) .000 .000 .000
N 187 187 187 187
.565** 1 .603** .582**
Pearson Correlation
nAff
Sig. (2-tailed) .000 .000 .000
N 187 187 187 187
.543** .603** 1 .720**
Pearson Correlation
nPow
Sig. (2-tailed) .000 .000 .000
N 187 187 187 187
.587** .582** .720** 1
Pearson Correlation
JS
Sig. (2-tailed) .000 .000 .000
N 187 187 187 187
**. Correlation is significant at the 0.01 level (2-tailed).
2. Regression Analysis: Regression analysis shows how much change is caused in the
dependent variable because of the independent variable.

Table 5.10
Model Summary
Model R R Square Adjusted R Square Std. Error of the
Estimate
a
1 .587 .344 .341 .49369
a. Predictors: (Constant), Need for Achievement (nAch)

3. Scatter Diagram: These give you a visual idea of what patterns that your variables
follow.