WEDNESDAY, MARCH 2ND • 2011

TODAY’S EVENTS
■
EDUCATION DAY
Courses Run All Day
8 a.m. - 5 p.m.

■
EXHIBIT HALL CLOSED
Exhibits Open
Thursday at 9.a.m.

■
NEW PRODUCT
SHOWCASE OPEN
11 a.m. - 5 p.m.

■
COLE PUB OPEN
11 a.m. - 9 p.m.
MOVE IT IN! EXHIBITORS USED MONDAY AND TUESDAY TO
MOVE-IN AND SET-UP ALL THE LARGE EQUIPMENT ON THE EXPO FLOOR ■
NETWORKING
5 - 7 p.m. at the
COLE Pub
IMPORTANT FACT:
TODAY IS
EDUCATION DAY,
OVER 40 COURSES AVAILABLE!
 The Root Intrusion Solution

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WEDNESDAY, MARCH 2ND

Exhibitors confirmed after Program Printing

Active Water Sciences Kendall & Son Smart Service
Booth: 3025 Booth: 7170 Booth: 4020
410 Private Road 8315 PO Box 1059 325 Northcrest Dr.
Palestine, TX 75803 Royse City, TX 75189 Newnan, GA 30265
903-549-2056 (ph) 800-958-6921 (ph) 678-850-9541 (ph)
903-549-3671 (fax) 972-635-9885 (fax)
TopScape
Arctic Heat Septitech Booth: 7022
Booth: 7024 Booth: 9211 75D Golf Parkway
75D Golf Parkway 69 Holland St. Madison, WI 53704
Madison, WI 53704 Lewiston, ME 04240 608-333-3610 (ph)
608-333-3610 (ph) 207-333-6940 (ph) 608-204-7015 (fax)
608-204-7015 (fax) 207-333-6944 (fax)
SeptiTech manufactures a patented, Vu-Rite Video Inspection
Bain Enterprises PLC controlled, onsite treatment Systems, LLC
Booth: 4018 system for residential and commer- Booth: 6051
5580 Fields Ertel Road cial applications, ETV certified: 313 W. Main Blvd.
Cincinnati, OH 45241 98% BOD5 and TSS removal. Church Hill, TN 37642
513-335-6181 (ph) Total nitrogen of 10-15 ppm. 423-349-4300 (ph)
513-530-5887 (fax) 423-349-4371 (fax)
Pipe valve maintenance equipment Manufacturer of affordable, quality,
and traffic safety equipment dependable sewer inspection cam-
eras and video equipment. Modular,
owner repairable equipment that is
compatible with most off the shelf
monitors and recording devices.

Exhibitors with Booth # Changes

CSI Controls SJE Rhombus
Booth: 120 Booth: 6069
220 Ohio Street P.O. Box 1708
Ashland, OH 44805 Detroit Lakes, MN 56502
800-363-5842 (ph) 800-363-5842 (ph)
419-289-2535 (fax) 419-289-2535 (fax)
CSI Controls® specializes in designing and SJE-Rhombus is an industry-leading
fabricating a wide variety of control systems manufacturer of float switches, water/
for water and wastewater applications. wastewater controls and pressure booster
controls for the residential, commercial
and industrial markets.

WEDNESDAY
SCHEDULE OF EVENTS
■
EDUCATION DAY
Courses Run All Day
8 a.m. - 5 p.m.
Courses from the following:
• SSCSC - Rm C204-C205
• NAWT - Rm B101-B102
• NASSCO - Rm C101-C104
• WJTA - Rm C203
• PSAI - Rm C203
• NOWRA - Rm B103-B104
• NEHA - Rm C105-C108
• Scott Hunter - Rm C109-C112
• LRN - Rm C201-C202
■
EXHIBIT HALL CLOSED
Exhibits Open Thursday at 9.a.m.
■
NEW PRODUCT SHOWCASE OPEN
11 a.m. - 5 p.m.
■
COLE PUB OPEN
11 a.m. - 9 p.m.
You Can’t Buy
A Better Reel.
But You Can
Get One FREE.
Come to the Hannay
Booth #3161 at this year’s
Pumper & Cleaner Expo
and register to win a
Hannay portable cable reel.
Hannay Reels are uniquely designed
to make your job easier.


 Reels can be customized to meet
your exact specifications.


 Heavy-gauge steel frames, exclusive
one-piece axle assembly, special bearing
design and our original “ribbed” discs can
stand up to the most demanding jobs.


 Superior swivel joints allow for easy
access and installation.
So make sure you stop and register
at our booth, and you could walk away
a winner with a brand
new Hannay Reel!
For more information,
call us at 877-467-3357
or visit us online at
www.hannay.com

■
NETWORKING
5 - 7 p.m. at the COLE Pub

MARCH 2-5, 2011 • LOUISVILLE, KY 5

 WEDNESDAY, MARCH 2ND

INSIDE THIS ISSUE: ADVERTISER INDEX

Schedule of Events . . . . . . . . . . . . . . . . . . . . Pg. 5
Ace DuraFlo Systems Petersen Products Co.
Page: 9 Page: 23
Louisville Dining Delights . . . . . . . . . . . . . . Pg. 8 Booth: 4136
Booth: 7216
One of the city's best-kept secrets is its large
selection of outstanding restaurants.

Trade Show Plan of Attack. . . . . . . . . . . . . . Pg. 10 BDP Industries, Inc.

Page: 3
Tips for getting the most from your Expo experience. Pipelogix, Inc.
Booth: 7020, 7021, 7025
Page: 17
Learn to be Outrageously Successful. . . . . . Pg. 12 Booth: 158
Business coach Scott Hunter shares his
secrets to success.
CityWide Sewer &
Get Connected in Indy . . . . . . . . . . . . . . . . . Pg. 14 Drain
Page: 23 RID-X® Septic
Indianapolis is your destination for family fun in 2012.
Booth: 3027 System Treatment
Page: 1
Education Day Seminars . . . . . . . . . . . . . . . Pg. 16 Booth: 4168

Call or Visit the COLE Editors . . . . . . . . . . . . Pg. 17

Share your thoughts and comments with the Crust Busters/
COLE Publishing team. Schmitz Brothers LLC
Page: 11 ROOT-X
Booth: 64 Page: 2
Meet Me at the Expo . . . . . . . . . . . . . . . . . . Pg. 18 Booth: 134
Get acquainted with Laurie Michelini from
Illinois Valley Excavating.
Hannay Reels
Louisville Area Maps . . . . . . . . . . . . . . . . . . Pg. 19 Page: 5 Safe-Tee Chemical Co.
Booth: 3161 Page: 15
Booth: 9055
Helpful Expo Information . . . . . . . . . . . . . . Pg. 20

NozzTeq®, Inc.
Page: 17 Salcor Inc.
Booth: 8181 Page: 7
Booth: 9049

6 2011 PUMPER & CLEANER ENVIRONMENTAL EXPO INTERNATIONAL

It’s a Fact!
The No. 1 reason attendees say they
attend the Pumper and Cleaner
Environmental Expo International is
to see new products (79% of attendees
in 2010). Equipment purchases rank
second and industry education is third.

O Designed for Onsite Systems O Two Year UV Lamp Life

O Gravity Flow to 6 GPM
O Installed in Ground or Pump Tank
O Minimum (Annual) Maintenance
O NEMA 6P (Passed 30 Day
Submergence Test by UL)
O NSF and Other Third Party Tests
*VUÄYT:\WLYPVY)HJ[LYPH
and Virus Kill
O<3HUKJ<3*LY[PÄLK:[HUKHYK 
O Multiple Units Economically Treat up
[V.HS+H`

See
Us
At Booth 9049

MARCH 2-5, 2011 • LOUISVILLE, KY 7

 WEDNESDAY, MARCH 2ND
DINING DELIGHTS
One of Louisville’s best-kept secrets is its large
number and wide variety of outstanding restaurants
By: Ted J. Rulseh
T
he Pumper & Cleaner Expo experience should always include
time for relaxing and exploring the host city. That includes
finding an excellent restaurant or two – and there aren’t many
better places to do that than in Louisville.
The city’s restaurants – in number and quality – rival those of
many larger towns. That’s partly because Louisville is home to the
Culinary Arts School at Sullivan University. Many graduates of that
program have gone on to launch top-flight eateries.
There are several fine restaurants downtown near the main Expo
hotels, but if you haven’t explored establishments in other parts of
the city, you don’t know what you’re missing. This series looks at
some of the most enjoyable spots in town – but there are a great
many more. Use this series as a guide, or go out and try a place or
two of your own choosing. Either way, make it a point to sample
Louisville’s fine dining.
To get good advice on choosing dining places during the Expo,
stop at the Louisville Convention and Visitors Bureau booth outside
the Pumper & Cleaner Expo show hall. Since it’s Wednesday – settle-
in day at the Expo – let’s start out downtown.
Vincenzo’s Italian Restaurant, 150 S. 5th St. Each year during
the Expo, COLE Publishing editors and writers gather for a meal. We
stopped here during the first Expo held in Louisville in 2008. Execu-
tive chef and co-owner Agostino Gabriele is a native of Italy, and ex-
ecutive sous chef Justin Diglia is an award-winning “chef on the rise”
as designated by Wine Spectator magazine.
They offer a dinner menu with an intriguing variety of pasta, meat
and fish entrées – virtually none of them like the ordinary fare found
in the typical neighborhood Italian place. Examples include ravioli
filled with wild mushrooms, marscapone cheese, grilled chicken and
spinach; and fettuccini with shrimp and crab meat in a sauce of white
wine, basil, garlic and tomato concasse.
You can try variations on scaloppine of veal, as well as seafood
entrées featuring salmon, filet of sole, Gulf shrimp, and sea bass.
8 2011 PUMPER & CLEANER ENVIRONMENTAL EXPO INTERNATIONAL
Salads and pasta appetizers are superb. Entrées $21-$37.
502/580-1350; www.vincenzositalianrestaurant.com.
Jeff Ruby’s Steakhouse, 325 W. Main St. Ruby’s has become
one of the most popular white tablecloth restaurants in the city and is
a favorite for the Kentucky Derby crowd. The specialty is steak dry-
aged on the premises. Located just down the street from the Galt
House hotel, it’s an easy walk for Expo visitors.
House specialties include the Jeff Ruby’s Jewel, a chili-rubbed,
bone-in rib with cipollini onions and shiso peppers, and Jeff Ruby’s
Signature bone-in filet mignon. Other favorites include Steak
Collinsworth (filet mignon crowned with crabmeat, bearnaise sauce
and asparagus) and barrel-cut filet mignon, cut from the thickest part
of the tenderloin. You can embellish your steak with sautéed mush-
rooms and onions, garlic butter, white truffle butter, Gorgonzola but-
ter, or Collinsworth topping.
If not in the mood for beef, you can try lobster, yellowfin tuna,
scallops, salmon, halibut or sole, plus lamb chops, veal chops or
roasted chicken. Lobster mashed potatoes are a popular side order.
Prices range from $23 for grilled salmon to $72 for the steak and
lobster combination. Steak prices are from $32 to $53.
502/584-0102; www.jeffruby.com.
Bistro 301, 301 W. Market St. Here’s a moderate-priced stop
with pleasant atmosphere and (in my experience) universally excel-
lent food. If you’re lucky when you visit, they’ll be serving the black
bean as soup of the day. Regardless, chef James Lucas delivers sal-
ads, pastas, sandwiches, and meat and seafood entrées with flair.
My choice was the tortellini diablo: cheese-stuffed tortellini tossed
with chicken, andouille sausage, red peppers, mushrooms, sun-dried
tomatoes and garlic in a red pepper cream sauce. Don’t let all the
pepper fool you – this dish was merely spicy rather than “hurt me”
hot. The chicken and Gorgonzola pasta features penne with chicken,
spinach, shallots, mushrooms, and Gorgonzola cream sauce.
 Sandwiches range from the traditional hamburger to a roasted
and sliced portabella mushroom on a cornmeal-dusted hoagie with
arugula, tomato, Swiss cheese and sun-dried tomato aioli. Favorites
include a variation on the classic Louisville hot brown open-faced
sandwich, and pan-seared jumbo crab cakes with romesco sauce.
Full dinners include herb-roasted chicken, grilled rib-eye, pork
chop with a lemon and maple glaze, grilled filet mignon, seared
salmon, sea scallops, and Ahi tuna, all with imaginative side dishes
and sauces. Prices range from $9 to $11 for sandwiches, $11 to $15
for pasta dishes, and $19 to $30 for dinners.
502/584-8337; www.bistro301.com.

Coming in the following Expo Dailies...

THURSDAY: Bardstown Road’s Restaurant Row
FRIDAY: Feasting on Frankfort
SATURDAY: Out and About

MARCH 2-5, 2011 • LOUISVILLE, KY 9

 WEDNESDAY, MARCH 2ND
PLAN OF ATTACK
Trade show attendance is an important
investment. Your time at the show is valuable.
Here are ten tips for getting the most from
your adventure.
By: Ted J. Rulseh
W
hen you go to a trade show, you pay for registration, travel,
hotel and meals. But the most important investment you
make is your time.
If you want to spend it wisely, you have to prepare. One of the
best ways to plan is to start with the end in mind – with what you
want to bring back from the show to help your business.
That might be equipment. It might be knowledge. It might be a
newly minted network of friends and mentors. Most likely it’s all
these and more. Here are 10 tips drawn from my own experience
and from experienced trade show attendees.
Don’t bite off too much. At a large trade show, there’s more to
see and do than you can possibly take in. As in any other endeavor,
it’s better to do a few things well than many things poorly. Decide in
advance which products you’re going to research, which seminars
you’re going to attend, and what events you’re going to take in. Take
good care of that business – and then do other things in any spare
time you have.
Be comfortable. There’s a tendency to underrate this. But the
plain fact is, if you’re over-dressed and get too warm, if your feet
hurt, if you keep pushing yourself too hard, you’re going to be miser-
able, and as a result you’ll be at less than your best. Above all, wear
the most comfortable shoes you can find.
Share the wealth (and the work). If you can, take along a col-
league. Two heads and two sets of eyes are better then one. Another
team member is sure to notice things that you didn’t. And with two
10 2011 PUMPER & CLEANER ENVIRONMENTAL EXPO INTERNATIONAL
people patrolling the floor and taking in seminars, you’ll accomplish
at least twice as much as if you attended alone.
Set goals. Make them specific and measurable. Examples: I will
come back from the show with the business cards of five peers with
whom I can share information through the year. I will compare and
contrast four portable video inspection systems and be prepared to
make a buying decision within one week after the show.
Keep your eyes on the prize. Don’t get distracted by the
sideshows and giveaways. Stick to business. That doesn’t mean you
can’t take a minute to watch a magician or try your hand at a putting
green. But keep that to a minimum and stay focused on the real rea-
sons you’re at the show.
Write things down. Things you observe, ideas you get, people
you want to follow up with, products you want to investigate later –
write it all on a list or make notes in your smart phone. If you
don’t, you’re all but certain to forget things that might have been
of great value.
Observe the “three-foot rule.” One trade show regular I know
likes to say, “If you come within three feet of me at a show, I’m say-
ing hello and shaking your hand.” That’s basically a way of saying:
Don’t be shy. Get out of your comfort zone and talk to people. The
person ahead of you in the lunch buffet line could be someone with
the solution to a problem that’s been plaguing you for months.
Plan for the post-mortem. One can argue that the most impor-
tant trade show days are the ones right after you get home. Set up a
meeting or series of meetings with your team where you’ll go over
everything you learned, examine everything you’ve collected, and
follow up as needed. If you don’t do this, a lot of great ideas and
opportunities will vanish into thin air – because you’ll be too wrapped
up in the day-to-day to remember them, let alone attend to them.

Have some fun. Include on your schedule time to take in a sports

event, have dinner at a nice restaurant, go to a concert, or visit a
museum in the host city. As my mother used to say, “Remember what
all work and no play does to Jack.” (It makes him a dull boy.) A little
R&R, a little entertainment, will help you enjoy your trade show
experience – and look forward to the next one.

Here’s wishing you a successful and enjoyable

2011 Pumper & Cleaner Expo!

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MARCH 2-5, 2011 • LOUISVILLE, KY 11

 WEDNESDAY, MARCH 2ND
LEARN TO BE OUTRAGEOUSLY SUCCESSFUL
Speaker and business coach Scott Hunter brings success
secrets that can help owners transform their companies
By: Ted J. Rulseh
A
fter more than 20 years of working in and observing compa-
nies of every type and size, Scott Hunter has noticed a trait all
successful firms share.
“They have enthusiastic, confident, optimistic, appreciative and
happy people who work together on behalf of a future they have all
committed themselves to,” says Hunter, a speaker and business
coach who presents a series of seminars today on “The Mindset of
Leadership” and “Creating an Outrageously Successful Organiza-
tion.”
His Education Day program begins at 8 a.m. in Room C109-112.
Hunter, author of the book, Unshackled Leadership, helps companies
transform themselves through his keynote speeches, workshops and
retreats. Since 1985, he has worked with hundreds of businesses and
more than 250,000 people, to produce breakthroughs in personal
and professional lives, setting the stage for companies to achieve re-
sults far beyond expectations.
All about people
People who come to the Pumper & Cleaner Expo have a particular
expertise, and there is an art and science to what they do,” Hunter
says. “But there is also an art and science of how to run a business
successfully and profitably, and that’s what many people don’t under-
stand.”
The morning sessions focus on the people skills it takes to be truly
successful. “We’ll show attendees how to be a leader, how to build a
team, how to inspire and motivate people, and how their business
can be a place where people want to work,” Hunter says. “It’s about
listening to people. It’s about caring for people. It’s about being fo-
cused on building a team.
“You don’t want to be focused just on making money. You want to
be focused on creating that group of enthusiastic, confident, opti-
mistic, appreciative and happy people.”
12 2011 PUMPER & CLEANER ENVIRONMENTAL EXPO INTERNATIONAL
Mood drives success
The afternoon sessions explore
“laws of the universe” that, if
obeyed, put a company on the road
to outrageous success. “A business is
a collection of human beings, and as
a result it has a collective energy, or
mood, that determines what is possi-
ble,” Hunter says.
“Your results are very much a
function of not how skilled you are
Scott Hunter but of the mood of the people in
your organization. If the mood is up-
beat, enthusiastic, positive and optimistic, and people are all pulling
together, you’re going to have great results.
“The Law of Attraction says we attract to ourselves that which is
consistent with our predominant mood. So if you go around being
frustrated and angry, you’ll attract things that support you in being
frustrated and angry. But if you go around being happy, joyous and
appreciative, you’ll attract things that support you in being happy,
joyous and appreciative.
“Another law says we’ll always find what we go looking for. So if
you think life is rotten, guess what – it is! But if you think there are
opportunities out there, you’ll start noticing opportunities. Your brain
is wired to help you find evidence for what you believe to be true. So
why not believe the world is full of great opportunities?”
Hunter says people tend to underestimate their power to influence
others.
“People will show up around you as who you believe them to be,”
he observes. “If I think you are wonderful, then around me you’ll get
to be wonderful. You want to think about your employees and cus-
tomers as being fabulous and wonderful. Look for the gold and the
goodness in people and you’ll notice how they show up as wonderful
around you.”
Scott Hunter at the 2010 Pumper & Cleaner Expo

MARCH 2-5, 2011 • LOUISVILLE, KY 13

 WEDNESDAY, MARCH 2ND
GET CONNECTED IN INDY!
A great place for family fun
By: Ed Wodalski
T
he Pumper & Cleaner Environmental Expo International heads
to Indianapolis in 2012. And while Louisville has been a won-
derful host the past four years, we eagerly look forward to our
new home at the Indiana Convention Center.
With 3.4 million square feet of exhibit and meeting space, the
convention center lends a convenient networking atmosphere. Lo-
cated in the heart of Indianapolis, the center is connected by sky-
walks to eight hotels and the Circle Centre shopping and
entertainment complex, with more than 100 stores, shops and
restaurants. The convention center also connects by walkway to Lucas
Oil Stadium site of the 2012 Super Bowl and the Expo’s 2012 Satur-
day Evening Jam.
A true family destination, Indianapolis is home to the largest, and
according to Child magazine, best children’s museum in the world.
The five-level playground includes interactive, hands-on attractions,
like the Dinosphere (featuring life-size, roaring dinosaur skeletons
and simulated fossil digs), Fireworks of Glass (a 43-foot sculpture by
artist Dale Chihuly), and a fully-restored antique carousel – plus con-
stantly rotating touring national exhibits. The Children’s Museum of
Indianapolis, 3000 N. Meridian St., is open from 10 a.m. to 5 p.m.
317/334-3322; www.childrensmuseum.org.
Be sure to stop by the Indianapolis Convention and Visitors
Association Booth 45 at this year’s Expo for more great ways to get
connected. We look forward to seeing you in Indy in 2012!
14 2011 PUMPER & CLEANER ENVIRONMENTAL EXPO INTERNATIONAL
Check out these family favorites:
The Children’s Museum of Indianapolis, 3000 N. Meridian St.,
open 10 a.m. to 5 p.m. 317/334-3322; www.childrensmuseum.org.
IMAX Indianapolis Theatre: Who doesn’t want to see a flick on
a towering 3-story screen? Kids-specific movies and exclusive IMAX
features are offered year-round at this theater in the Indiana State
Museum, 650 W. Washington St., 317/233-4629;
www.imax.com/indy.
Rhythm! Discovery Center: Beat on drums and learn how rhythm
and percussion are a part of our daily lives at this museum for kids of
all ages. Open 10 a.m.-5 p.m., 110 W. Washington St., 317/275-
9030; www.rhythmdiscoverycenter.org.
Indianapolis Firefighters Museum: Little boys and girls love fire
trucks. This museum is dedicated to the profession via hands-on ex-
hibits. Open 8:30 a.m.-4:30 p.m., 748 Massachusetts Ave.,
317/262-5161.
Carter's Toy Museum: Nestled in Zionsville, this museum offers
three floors of antique toys, including an entire floor dedicated to ar-
cade games. Open 11 a.m.-5 p.m., 91 S. Main St., Zionsville,
317/733-1650; www.antiquetoymuseum.com.
Coming in the following Expo Dailies...
THURSDAY: Meet me at the mall
FRIDAY: A night on the town
SATURDAY: See you in Indy!
Rythym! Discovery center

The Dinosphere at the children’s

museum of Indianapolis

MARCH 2-5, 2011 • LOUISVILLE, KY 15

 WEDNESDAY, MARCH 2ND

Education Day Is Today!

Don’t miss out on these excellent sessions
March 2, 2011

Room: C204-205 Room: B103-104

SSCSC Southern Section Collection Systems Committee NOWRA National Onsite Wastewater Recycling Association
8 a.m. Sewer Collection System History & the Evaluation of Pipeline Materials and Problems 8 a.m. Troubleshooting Our Modern Waste Stream
9:30 a.m. Combo Vacuuming, a Forgotten Art 9:30 a.m. Pumps – A Basic Understanding
11 a.m. Keeping Your Standard CCTV Inspection Program Relevant 11 a.m. System Remediation – Why, What, When, Where and How?
1 p.m. Growing Your Business by Building Your Company Image 1 p.m. Selling the System to Site Conditions
2:30 p.m. Pump and Lift Station Fundamentals: How to Achieve Maximum Service and Reliability 2:30 p.m. Sampling Sewage Treatment Systems
4 p.m. Making Sense out of Nozzle Nonsense 4 p.m. Effluent Dispersal and Water Management

Room: B101-102 Room: C105-108

NAWT National Association of Wastewater Transporters Neha National Environmental Health Association
8 a.m. So You Think You Want to Own a Waste Treatment Facility? 8 a.m. The Qualified O & M Service Provider
9:30 a.m. Grease as a Resource 9:30 a.m. Effluent Screens and Filters for Onsite Applications
11 a.m. Resource Recovery – Methane and Septage 11 a.m. Develop Champions for Your Decentralized Wastewater Projects
1 p.m. O & M Problems on Drip Distribution Systems 1 p.m. The Business of Management
2:30 p.m. O & M Problems We Have Seen 2:30 p.m. Developing O & M Inspection Actions
4 p.m. O & M Problems with Media Filters 4 p.m. Working with Regulators, Regulations & Industry

Room: C101-104 Room: C109-112

NASSCO National Association of Sewer Service Companies Scott Hunter Business Track
8 a.m. Grout: Its Use and Application for the Total Collection System 8 a.m. Creating an Extraordinary Organization – The Mindset of Leadership (Part 1)
9:30 a.m. Cured-In-Place Pipe 9:30 a.m. The Mindset of Leadership (Part 2)
11 a.m. Pipe Bursting Tools for Everyday Utility Installations 11 a.m. The Mindset of Leadership (Part 3)
1 p.m. How Will You Know if You Need to do a Sewer System Evaluation Survey (SSES)? 2:30 p.m. Creating an Outrageously Successful Organization (Part 1)
2:30 p.m. Laser Profiling Applications for Documenting Piping System Conditions 4 p.m. Creating an Outrageously Successful Organization (Part 2)
4 p.m. Advancements in UV Technology for Curing CIPP Room: C201-202
Room: C203 LRN Leaders Resource Network
WJTA WaterJet Technology Association 8 a.m. The Disciplines and Art of Business Success
8 a.m. Estimating the Vacuum Job for Fun and Profit 10 a.m. Developing a “Fantastic” Team
9:30 a.m. How to Maximize the Power of Your Waterjetter 1 p.m. Diversifying or Specializing Your Services
11 a.m. Waterjetting – Financial Startup Considerations and Real-World Application 3 p.m. Succession Planning
Room: C203
PSAI Portable Sanitation Association International
1 p.m. Understanding Your True Cost per Service for Special Events - Part 1
2:30 p.m. Understanding Your True Cost per Service for Special Events - Part 2

16 2011 PUMPER & CLEANER ENVIRONMENTAL EXPO INTERNATIONAL

 Paikert™ BL Swiper™ C-Ray™ 800 Jaws® Hammerhead™

Equipment
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Performance.™
Member

Rental and Leasing www.nozzteq.com Booth

Services Available!
1.866.620.5915 8181

IceBear™ Lumberjack® C-Ray™ 400 Spinner™ Orca™

YOU’VE GOT OUR NUMBER

Call or visit the COLE Editorial Team
By: Jim Kneiszel

The COLE Publishing editorial staff is in the building and look
forward to meeting you. Throughout the run of the Pumper & Cleaner
Environmental Expo International, our team of editors will be at your
disposal to answer questions, learn about your business and discuss
story ideas.
Ted Rulseh, editor of Cleaner, Treatment Plant Operator (TPO),
Municipal Sewer & Water (MSW) and Onsite Installer; Jim Kneiszel,
editor of Pumper, Portable Restroom Operator (PRO) and Gas, Oil &
Mining Contractor (GOMC); and Ed Wodalski, product news/
assistant editor, will be stationed at the COLE Publishing Editor’s
Booth #8091 throughout the show. Please stop by and share your
opinions and concerns about issues faced in your industry.
It’s easy to connect with editorial team members. You can flag
them down on the Expo floor or visit the editor’s booth. In addition
you can reach any team member by cell phone. Look for their cell
phone numbers under their photos. We look forward to meeting you!

Ted Rulseh Jim Kneiszel Ed Wodalski

920/242-8671 920/328-8692 715/581-2949

MARCH 2-5, 2011 • LOUISVILLE, KY 17

 WEDNESDAY, MARCH 2ND

at the

Name: Laurie Michelini, president.

Company: Illinois Valley Excavating Inc.
Backgrounder: Located in Peru, Ill., my husband, Steve, and I have six employees and have been
in business 15 years. We offer vacuum services and hydro excavation. We do sewer camera work
and a lot of sanitary work.

I’m at the Expo to: We go to educate ourselves about the new products that are out there and the
new services. We have our guys PACP certified. So we go basically for education and do a lot of
purchasing.

My Expo experience: We’ve been going for about four years. We go down early for the classes and
seminars.

Since the last time we met: We’ve done more work for municipalities.
When not working: We farm. We raise corn and soybean on 3,500 acres. That’s pretty much our
other job. And we follow college softball.

Did I tell you about my family? We’ve been married for 26 years. I have a grown son who’s also in
the business. He’s 23, and I have a daughter who’s away at college.

My favorite place to visit in Louisville: We like to go to the Louisville Slugger Museum. Being into
softball it’s right up our alley. I played softball, but not to the level of our daughter, she’s a D-1
pitcher for Western Illinois University.

Contact me at the show: If I can hear it ring, my cell phone is 815/228-5805.

18 2011 PUMPER & CLEANER ENVIRONMENTAL EXPO INTERNATIONAL

 LOUISVILLE AREA MAPS

DOWNTOWN LOUISVILLE AREA AIRPORT/EXPO SITE AREA

1. The Kentucky
International
Convention Center
2. The Galt House Hotel &
Suites
3. Hyatt Regency Louisville
4. Marriott Louisville
Downtown
5. The Brown,
A Camberley Hotel
6. Hampton Inn Downtown
7. Holiday Inn Downtown
8. Inn at Jewish
9. Seelbach Hilton Hotel
10. Wyndham Hotel 21C
11. Courtyard by Marriott 21. Frazier Historical 1. Crowne Plaza 10. Super 8 Airport Expo 21. Super 8 & Suites
Downtown Arms Museum 2. Hilton Garden Inn 11. Best Western 22. Candlewood Suites
12. Marriott Residence Inn 22. Glassworks & The Jazz 3. Best Western Ashton Airport East Louisville Airport
13. Comfort Inn Downtown Factory Inn Suites 12. Holiday Inn A. Speed Art Museum
14. Actors Theatre 23. The Kentucky Center 4. Comfort Inn Airport Airport South B. Gheens Science Hall &
of Louisville 24. Kentucky Museum 5. Country Inn & Suites 13. Days Inn Airport/ Rauch Planetarium
15. Belle of Louisville/ of Art and Craft Louisville Airport Expo Center C. Kentucky Derby
Spirit of Jefferson 25. The Louisville Palace 6. Courtyard By Marriott 14. Econo Lodge Airport/ Museum
16. Brown Theatre 26. Louisville Science Center Airport Expo Center D. Churchill Downs
17. Cathedral of the 27. Louisville Slugger Field 7. Hampton Inn Airport/ 15. Holiday Inn Airport East E. Louisville Zoo
Assumption 28. Louisville Slugger Expo Center 16. Airport LaQuinta Suites F. Executive Strike
18. Coyote’s/Vinnie’s/ Museum 8. Howard Johnson 17. Red Roof Inn Airport & Spare
O’Malleys 29. Main Street Association Express 18. Red Roof Inn Southeast G. University of Louisville
19. Extreme Park Visitor Center 9. Ramada Limited 19. Signature Inn South H. Papa John’s Cardinal
20. Fourth Street Live! 30. Muhammad Ali Center Airport/Expo Center 20. Sleep Inn Airport Stadium

MARCH 2-5, 2011 • LOUISVILLE, KY 19

 WEDNESDAY, MARCH 2ND
HELPFUL EXPO INFORMATION
SHUTTLE SERVICE
Complimentary shuttle buses will run between
Pumper & Cleaner Expo designated hotels and the
Kentucky Exposition Center throughout the show.
Buses run approximately every 20 minutes. Shuttle
buses arrive and depart in front of the Exhibit Hall.
• 7 a.m. - 10 p.m. Wednesday - Saturday
FOOD SERVICE
For your convenience, food courts are located
throughout the exhibit area. In addition, a
restaurant has been added to allow for a more
relaxed sit-down lunch. Please see the floor plan
in the program for locations.
COMPLIMENTARY COFFEE
The Louisville Convention & Visitors Bureau
provides complimentary coffee each morning.
Coffee is available at five different locations
throughout the hall.
PARKING
More than 19,000 parking spaces are available at
the Kentucky Exposition Center. There is an $8
charge for parking each time you enter. If you
arrive before 9:00 a.m. your parking is free.
UPS STORE & BUSINESS CENTER
Located in C106-C107 for your shipping needs.
• 9 a.m. - 5 p.m. Thursday and Friday
• 9 a.m. - 3 p.m. Saturday
20 2011 PUMPER & CLEANER ENVIRONMENTAL EXPO INTERNATIONAL
SCOOTERS, WHEELCHAIRS & STROLLERS
Scooters, wheelchairs and strollers are available
for rent in room B106. Open during show hours.
CYBER CAFE
Computers are available with Internet access inside
the Exhibition Hall (Booth 2000) for both exhibitors
and attendees during show hours.
LOUISVILLE INFORMATION
The Louisville CVB will be in the City Concierge
booth located near the main registartion area.
They can answer any and all of your questions
about the great city of Louisville.
INDIANAPOLIS INFORMATION
The Indianapolis Convention and Visitors Associa-
tion is located in the COLE Publishing Booth 45 at
the registration entrance. The ICVA can answer
questions about Indianapolis and take your hotel
reservations for 2012.
COAT AND LUGGAGE CHECK
For your convenience, a coat and luggage
check is located in room B105 located close
to the registration area.
EXPO BADGES
Badges must be worn at all times, and are
required for admission to all Expo events
including the Saturday Evening Jam. There is
a $5 replacement charge for lost badges.
PHOTOS FROM TUESDAY...
WEDNESDAY, MARCH 2ND

PHOTOS FROM TUESDAY...

Petersen Pipe Plugging Systems

Economical Hot Tap Pipe Plugs and Packers for all

Plugging Systems Booth
QUICK CONNECT 4136 your Pressure, Chemical, and
AIR SUPPLY
LIFT LUGS
ADJUSTABLE DEPTH
SET COLLAR INFLATION RAM Temperature Requirements.
ANCHOR LUGS
INFLATION RAM

LAUNCH CYLINDER
DEFLATED AND FOLDED PLUG
BEFORE INSERTION INTO PIPELINE
Call us to quickly customize a
DRAIN VALVE

PACKING SEAL
DEFLATED PLUG
AFTER REMOVAL FROM PIPELINE
pipe plug or plugging system
FULL PORT VALVE LAUNCH CYLINDER
for your specific application.
PIPELINE HOT TAP INFLATED PLUG
SADDLE

www.pipeplug.com
AFTER INSERTION INTO PIPELINE
THIS IS A TYPICAL INSTALLATION
DIAGRAM FOR INSERTING AND
REMOVING THE PETERSEN® 129-SERIES
MULTI-FLEX™ LINE STOP PLUG.

PRODUCTS
COMPANY
PHONE 800.926.1926 OR 262.692.2416
Serving Professionals Since 1916 FAX 800.669.1434 OR 262.692.2418
MARCH 2-5, 2011 • LOUISVILLE, KY 23
 Recently Expanded Indiana
Convention Center

newly constructed JW Marriott,

2012 Pumper & Cleaner Expo
Host Hotel

indianapolis Skyline

February 27 - March 1, 2012