influence maximization of user. profit maximization.
1.Finding set of seed node:
We carry out a comprehensive study on finding a set of seed nodes to optimize the profit of viral marketing. We show that the profit metric is significantly different from the influence metric in that it is no longer monotone.
2.cost of seed selection:
In essence, the cost of seed selection is the price to pay for viral marketing (e.g., providing the selected users with free samples or other incentives). The influence spread, on the other hand, is the reward of viral marketing potentially be translated into growth in the adoptions of products.
3.influence maximization of user :
A large amount of recent work has been focusing on influence maximization in viral marketing, which targets at selecting a set of initial seed nodes in the OSN to spread the influence as widely as possible. 4.profit maximization: We define a general problem of profit maximization for viral marketing in OSNs. We show that the profit metric is submodular but not always monotone. this makes the seed selection for profit maximization more challenging than that for influence maximization. Selecting seed nodes to maximize the profit becomes an unconstrained submodular maximization proble