How to win your brand

in digital
for Niagahoster Virtual Summit 2.0
by Arista Surwiyanta
Arista Surwiyanta
Brand Strategist
META Creative

Certified Fundamentals of Digital Marketing from Google

@surwiyanta

Arista Surwiyanta

arista@metacreative.id
The online
opportunity
is unbelievable.
4.13 billion internet users
 4 ways how digital can help your
business:
Why exactly do 1. building relationship on social
you want to be 2. selling online
3. finding new customer
online? 4. keeping the existence of
business online
Your customer Your business
Your online
presence
matters.
 SEM

Online listing

SEO
Display ads
Email marketing
Social media is your
face. Make it up.
 Trust &
Brand awareness Sales
recognition
Facebook
Good-looking,
information, tend to
one-way communication

Instagram
Good-looking,
information, tend to
one-way communication
Twitter
Fun, shitpost, engage,
trend, information

YouTube
In-depth, teaser,
information,
entertainment
LinkedIn
Professional, activity,
insight

TikTok
Fun, trend
Marketing is the car,
digital is the type,
content is the fuel
Picture Design

Video Blog
Ebook Newsletter

Podcast Blog
 3 keys on successful content

1 2 3
Answering your Providing Keeping them
audience’s something of wanting more
questions value
Hard selling Soft selling
Understand your
audience
A/B Testing
 Kamu Anda

A/B Testing
Thank you.
Hope your business grows well