Team Name : Six Squadron

Presentation Topic : Bhawal Juice Traders

Course Code : MGT404

Course Title : Entrepreneurial Policies and Practices
Semester : Fall : 2020-21

Team Member :

No. Name ID Intake Section

01 MD. Sagar Shekh 17183101045 46 02
02 Tanjum 17183101049 46 02
03 Sharif Bin Akhter 17183101055 46 02
04 MD. Saydul Mursalin 17183101060 46 02
05 MD. Hosnezzaman 17183101061 46 02
06 MD. Abdullah 17182101191 45 05

Course Teacher :

Name : MD. Abdullah-Al-Mamun

Assistant Professor,
Department of Management,BUBT.
  Company Information :

Name : Bhawal Juice Traders

Address : 45/2,Sony Square-Ground Floor,Mirpur-02.Dhaka-1216.

 Owner’s Information :

1. Name : MD. Sagar Shekh

Address : 602/kha,hindol complex,Road -5,Mirpur-02.Dhaka-1216
Mobile : 01627551046

2. Name : Tanjum
Address : 755/3,Road-6,Priyanka Housing,Mirpur-01.Dhaka-1216.
Mobile : 0172568932

3. Name : Sharif Bin Akhter

Address : Hou-5,Road-4,Mirpur-6.Dhaka-1216.
Mobile : 01952631275

4. Name : MD. Saydul Mursalin

Address : 735/3,Shah Ali Bag,Mirpur-1,Dhaka-1216.
Mobile : 01712572231

5. Name: MD. Hosnezzaman

Address : 785/3,Block-c,Mirpur-06.Dhaka -1216
Mobile: 01562379543

6. Name: MD. Abdullah

Address : Hou-3,Road-02,Rupnagar,Mirpur-02.Dhaka-1216
Mobile : 01912654325
  Starting Date of Business :

 01 March,2021
 In that day,we were starting our business at sony square,Mirpur – 2,Dhaka-
1216.

 Name of Preparer :

1.MD. Sagar Shekh

2.Tanjum

3.Sharif Bin Akhter

4.MD. Saydul Mursalin

5.MD. Hosnezzaman

6.MD. Abdullah
 Table of Context :

No. Context name Page

01.

02.

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09.

10.


 Executive Summary :
 Description of Venture :

1. Lotkon Juice

2. Amla Juice

3. Cherry Juice

4. Coconut Juice
5. Palm Juice

6. Pears Juice

 Characteristics and Quality of Products :

1. Lotkon Juice :

Lotkon’s (Burmese Grapes) have more nutritional value than many other popular fruits.In
our country,this fruit is mostly cultivated in Narshingdi.This food is rich in vitiation C.The fruit
is also contains many minerals.Such as – Calcium, magnesium,phosphoras,potassium and
sodium.The fruit is refreshingly tasty with an explosion of sweet and sour juice wants inside
the mouth.The taste of lotkon juice surely has earned it a very reputation among many
people.

2. Amla Juice :

Amla is known as indian’s goose berry.This herb is a little fruit staffed with versatile and
miraculous health benefit.It is world’s best recognized herb and edible fruit rich in Vitamin
C.Amla is the best natural resource of this Vitamin C.Which help in keeping the skin healthy
and strengthens.The immune system of body.It is also very good anti-oxidant that can
pervert ageing and rejuvenate the celluar Structure keeping it young and healthy for a long
time.The herb prevents our body from bacterial and viral alignments like cold and cough.
3. Cherry Juice :

Sweet Cherries have a high natural sugar content and low acids, making them perfect for
eating fresh. Varieties of sweet cherries range in color from light yellow to a dank mahogany
color, which is often reffered to as black. Sweet cherries have a soft flesh that doesn’t hold
up well to cooking.

 Health benefits :

1. Weight Loss

2. Protection from diatetes

3. Helps ward of Afzheimer’s

4. Reduces Risk of stroke.

5. Slows the Again of skin.

6. Lowers Risk of count attacks

7. Reduces muscle pain

8. Good for the heart.

4. Coconut Juice :

Helps prevents heart disease prevents high blood pressure supports liver health supports
kidney health helps with UTI’S boosts immune system supports brain health.
Health Benefit .

1. Regulates Thyroid function

2. Improves brain function.

3. Maintains body mass.

4. Stimulates Immunity.

5. Keeps heart healthy.

6. Improves digestion.

7. Full of energy.

8. Glowing skin.

9. Rich in fiber.
 10. Tree of life.

5. Palm Juice:

The palmyra fruits also known as sugar palm fruits grow in clusters on tall palm trees. The
palm plants are native to southeast Asia in the Indomalaya region. The sugar palm fruits are
about 4 to 7 inches in diameter and have a black husk.

Nutrition Amount

Water 77g
Iron 1g
Protein 0g
Fat 21g
Carbohydrates 0g
 Fiber 9

6. Pears Juice:

A pear is a mild, sweet fruit with a fibrous center. Pears are rich in essential antioxidants,
plant compounds, and dietary fiber. They pack all of these nutrients in calorie package.

As part of a balanced, nutritious diet, consuming pears could support weight loss and reduce
a person’s risk of cancer, diabetes, and heart disease.

In this article, we provide a nutritional breakdown of the pear and an in-depth look at its
possible benefit. We also give tips on how to incorporate more pears into the diet and list
some potential health risks of consuming them.
 Staff and Equipment :

There are 4 staff in our organization to produce products.

Here we are using six juicers which have high capacity to blend fruits.
 Production plan:

1. Lotkon
 2. Amla

3. Cherry

4. Coconut
5. Plam

6. Pears

 Principles Involved in our Business :

There are certain principles in our partnership business that exist to assurances of this success.

I. Mutual Reliances :

In our business we grow dependent on each other to achieve the same level of adoration
and ultimately financial success.

II. No State fees documentation :

As a partnership does not have to report on vouch.It existence in most states,so this is an annual
savings,which ultimately ends up is the pocket of the partners.

III. Special Allocation :

The income from the business operation can be allocated to the partners based on the
partnership agreement.

 Competitive Advantage :
A competitive advantage is an advantage our competitors gaind by offering consumers greater value,
either by means of lower prices or by providing greater benefits and services that justifies higher
prices.

Mirpur is one of the most populated city in Bangladesh.

There are many school,college,university and others organization.So there is huge opoortunity for
marketing also the transportation arrangements are so easy because of nearest fruits bazar,Mirpur-
10.

So,Mirpur is a populated city it so easy to us to capture a huge market.

 Manufacturing process :

As we sale 6 types of juice, so our manufacturing process for all products are almost same. Here, for
making juice, we are using blenders as equipment. Moreover we are using sugar, tasting salt, fruit
color, mineral water, ice with fruits. To blend an ultimately to make the juice.

Names of suppliers of raw materials: Lotkon, Amla, Cherry, coconut, palm, pears are collected from
Mirpur 1, besides Muktijodda market, as lotkon is seasonal fruit so we preserve this fruit for whole
year. We collect this fruit from Narshingdi at the time of season of the fruit(summer).

 The marketing plan :

A. Overview and goals of the marketing strategy :

The ultimate goal of marketing strategy is to achieve and communicate a sustainable competitive
advantage over rival companies by under standing the needs and wants of its consumers.
B. Market Analysis :

Effective market analysis can help in getting valuable insights into shifts in the
economy,competitors,ongoing market trends,demographics and traits of customer expenditure.

A market analysis is a quantitive and qualitive assessment of a market.It examines the market
size,various market segments,customer buying patterns,the competition and economic
environment.

Market analysis is one of the vital components to help business with all the essential information
and making wise business decissions.

For the market analysis,we conducting this steps :

1. Determine the purpose

2. Research the state of the industry

3. Identify the target customer

4. Understand the competition

5. Gather additional data

6. Analyze the data

 Target Market :

How I identify our target market :

1. Current customer base

2. Check out our competition

3. Analyze the product/service

4. Choose specific demographics to target

5. Consider the psychographics of the target.

6. Evaluate the decission

7. Additional resources.
  Marketing Strategy :

Every business should have a marketing strategy,no exceptions.

marketing results dont just happen by chance and creating a strategy ensures the targeting right
peolpe with relevant content that appeals to them.

The more time we are spending we can create a clear strategy,the more opportunities create to sell.

 Product :

The product should fit the task consumers want it for,It should work and it should be what the
consumers are expecting to get.

 Place :

The place of our business situated in sony square,mirpur-02.Dhaka-1216.

 Price :

Juice Name Price (TK)

Lotkon Juice 80 Tk
Amla Juice 60 Tk
Cherry Juice 180 Tk
Coconut Juice 50 Tk
Palm Juice 60 Tk
Pears Juice 70 Tk
  The organizational plan :
Mainly,organizational plan is a part of the business plan that details the enterprise's form of
owenership.It provides the detailed information about our entire authority in the enterprise and
how each member of the enterprise deal with other while executing the managerial functions.

 Missions :

Our mission is to achieve customers loyality,satisfaction and encouragement.

Our business is unique cause we provide to our customer fresh fruit juice and it is unique because
there is no other restaurant who only provide fruit juice.

Our Values -

1. Honesty,integrity and professionalism

2. family,friendship and enjoying life.

3. Hard work dedication and achievement.

Our Goals -

1. To honor all promises and committments

2. To be welcomed back

Our Objectives -

1. To always achieve our suppliers desired results

2. To provide outside insight and informtaion

3. To search for new and improved best preactices

4. To be valued business partners for our suppliers.

 Strategy :

Short term and long term strategy -

1. Increase the daily net sales

2. Increase the monthly sales

3. Test new fruit juice which are authentic

4. Test service charge

5. Improve new revenue streams

6. Improves the top selling items

7. Improves employee productivity.

8. Increase sacial media audience conversion month-over-month

9. Decrease cost of over all customer conversions

10. Increase customer satisfaction

11. Improve awarness.