MANAGEMENT FINAL PROJECT

Planning for an organization of your own choice

Planning for an organization of your own choice
Format: Class presentations
Time Allowed: 10 mins
Group Size: 4 to 6 members
Marks: 15
Introduction
 Vision
 Mission 10%
Situational Analysis
 Market Analysis
 Competitor Analysis
 Financial Analysis
 Effectiveness of current strategies 25%
 BCG Growth Matrix
 Product life cycle
 Pest Analysis
 Porter Five forces Model
 SWOT Analysis
OBJECTIVES
 Stem from SWOT 20%
 Minimum three objectives
Strategies
e.g.
 Forward integration
 Backward integration
 Penetration 25%
 Market development
 Product development
 Diversification
 Low cost
 Differentiation
 Focus group
Implementation & Control 20%