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COCA COLA SYSTEM WORLDWIDE AND IN INDIA: At the core of business in India, as in the rest of the

world is production and distribution network, which they call the “Coca-Cola system”. Globally, the
Coca-Cola system includes the Company and more than 300 bottling partners. The Coca-Cola Company
manufactures and sells concentrate and beverage bases. the authorized bottlers combine concentrate
or beverage bases as the case may be with sweetener (depending on the product), water or carbonated
water to produce finished beverages. These finished beverages are packaged in authorized containers
bearing trademarks -- such as cans, refillable glass bottles, non-refillable PET bottles and tetra packs --
and are then sold to wholesalers or retailers. In India, additionally, the Company also sells certain
powdered beverage mixes such as Vitingo. Brand beverages reach ultimate consumers through brand
customers: the grocers, small retailers, hypermarkets, restaurants, convenience stores and

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