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Financial Ratios can be used to compare a company’s current financial position and
performance with those of past years and identify strengths and weaknesses. It also
allows comparison of different companies in different industries. Their use is not only
limited to management but to stockholders and creditors as well. Some creditors or
financial institutions require the presentation of certain ratios before they extend credit.
This is to ascertain the return of their money together with the interest.
In the process of using financial ratios to evaluate a company, ratios are often divided
into four categories as follows:
a. Liquidity – is the ability of the company to settle its current obligations as they fall
due.
b. Solvency – is the ability of the company to settle its non-current of long-term
obligations and the interest related to these obligations.
c. Profitability – measures the company’s operating performance as a retun on its
investment. It gauges management’s efficiency in using company resources in
order to generate revenue.
d. Market value or valuation – measures the company’s potential for future
earnings, dividend payments and stock price growth.
LIQUIDITY RATIO calculates the company’s current or quick assets against its
outstanding liabilities. Generally, high ration indicates that the company has low risk
of defaulting payments.
1. Current Ratio – measures the ability of the business to pay its short-term
obligations as they fall due. Generally, a current ratio of 1 or 1.5 is considered
satisfactory to serve as a company’s cushion to its current liabilities although the
industry average has to be taken into consideration. However, some banks and
financial institutions require a current ratio of 2 or 3 before extending credit in
order to assure collection of the principal with interest. Nevertheless, this does
not mean that the higher the current ratio the better. Although a low current ratio
may mean that the company may not be able to pay its short term debts as they
mature, a very high current ratio ay mean that the company is holding too much
cash or liquid assets when in fact, a part of these could be put in long-term
investment which will yield higher income. The component of the current assets
should also be determined because a significant part of it might be inventory and
prepaid expenses.
Current Ratio Current Assets
Current Liabilities
2. Quick Ratio – otherwise known as the acid test ratio, measures immediate
liquidity with the ability to pay current liabilities with the most liquid assets. The
quick ratio is a more conservative measure of liquidity since it only considers
current assets that can be converted to cash easily or quickly.
3. Receivable Turnover – measures the efficiency to collect the amount due from
credit customers. Generally, a high trade receivable turnover is considered
favorable since it may indicate a company’s strict credit policies combined with
aggressive collection efforts while a low trade receivable turnover may indicate
loose credit policies combined with inadequate collection effort. However,
imposing a very strict credit and collection policy may lead to lesser sales as
some customers may opt to buy from other companies with more lenient credit
terms.
2. Equity Ratio – measures the percentage of total assets financed by the owner’s
investments.
3. Debt to Equity Ratio – measures the financing provided by the creditors against
those provided by the owner.
Debt to equity Ratio = Total Liabilities
Total Equity
4. Time Interest Earned – measures the company’s ability to pay the interest charge
to the company for its outstanding liabilities.
1. Gross Profit Ratio – measures the percentage of peso sales earned after
deducting cost of goods sold.
3. Net Profit Margin – measures the percentage of net income earned from net
sales after all other income has been added and all operating expenses and
other expenses including income taxes have been paid.
*Average Total Assets = Assets at Beginning of the Year + Assets at Ending of the Year
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