INTER OFFICE MEMO(SRMU/CIIE/IOM/2020-21/005, 06th Jul 2020)

Center for Innovation, Incubation & Entrepreneurship

Digital India AatmaNirbhar Bharat Innovate Challenge

Ministry of Electronics and Information Technology (MeitY) in partnership with Atal Innovation
Mission – Niti Aayog launches Digital India AatmaNirbhar Bharat Innovate Challenge to identify
the best Indian Apps that are already being used by citizens and have the potential to scale and become
world class Apps in their respective categories. This Innovation Challenge with various cash awards
(1st Prize – 20 Lakhs, 2nd Prize – 15 Lakhs and 3rd Prize – 10 Lakhs) and incentives of featuring
Apps on Leader Boards seeks to create an ecosystem where Indian entrepreneurs and Startups are
incentivized to ideate, incubate, build, nurture and sustain Tech solutions that can serve not only
citizens within India but also the world. Last date for submission is 18th July, 2020.

The Mantra is to Make in India for India and the World.

The AatmaNirbhar Bharat App Innovation Challenge is being launched in the following 8 broad
categories:

• Office Productivity & Work from Home

• Social Networking
• E-Learning
• Entertainment
• Health & Wellness
• Business including Agritech and Fintech
• News
• Games

There may be several sub categories within each category. CIIE suggests, file patent before apply your
Innovative/Inventive ideas to this challenge, once idea is revealed, Patenting may not be possible.
Please find SRMU-CIIE Form-1 Application for Innovative Ideas & Projects. Please write to us, if
any clarifications. Kindly visit website https://innovate.mygov.in/app-challenge/

06th July 2020

Prof. (Dr.) S. Devaneyan
Director - CIIE

Distribution:
1. Pro-Chancellor
2. Vice Chancellor
3. Registrar
4. Pro-Vice Chancellor
5. Dean / Directors