GUIDELINES

for preparing the team-based presentation

You are expected to present an Estonian marketing success story to your
classmates. You can choose the topic yourself. Nevertheless, be sure to explain
not the success of a product but a successful CAMPAIGN of a product or a
service!
General recommendations
All team members are expected to prepare for and present the presentation. You
also need to explain the roles if each team member in your joint effort!
Do not read the text on the slide literally. Your task is to explain in more detail
what is on the slide, you can write the story you are talking about in the notes of
the presentation program or in a separate text document and print it out.
When preparing the presentation, consider the following structure:
 introduce your team
 title of the presentation
 structure of the presentation
 explain why did you choose this particular topic and how did you approach
it
 content of the presentation (try to be as analytical as you can!)
 main learning moments of the process!
Additional recommendations
Since the presentation should fit into 15 minutes, select only the most important
content to present to others. Avoid repeating familiar facts and focus in particular
on what seemed interesting to you or surprised you. Also share background
information and avoid presenting individual unrelated facts.

1 team member uploads the presentation as an e-school homework!

Detailed information: marge.sassi@ebs.ee