WORLD

MARKETING 1

WORLD MARKETING

Danilo de Jesus Salazar Correa

Corporación Universitaria del Caribe (CECAR)

Herramientas para Productividad

Licenciatura en Ingles

CAU Laureles, Medellín, Ant.

2018

*Sindy Perdomo Campo

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Table of Contents

WORLD MARKETING ....................................................................................................... 1

World Marketing .................................................................................................................... 3
1. Marketing in Social Media ...................................................................................................... 3
2. The beginning of Marketing .................................................................................................... 3
3. Definition of marketing ........................................................................................................... 4
4. Conclusions ............................................................................................................................ 5

Bibliography References ......................................................................................................... 6

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WORLD MARKETING

1. MARKETING IN SOCIAL MEDIA

Social media with an extra ordinary example Facebook has opened the door for businesses to

communicate with millions of people about products and services and has opened new marketing

opportunities in the market. This is possible only if the managers are fully aware of using the

communication strategies to engage the customers and enhancing their experience (Mangold,

2009). Marketing professional must truly understand online social marketing campaigns and

programs and understand how to do it effectively with performance measurement indicators. As

the market dynamics all over the world are changing in relation to the young audience

accessibility to social media and usage. It is important that strategic integration approaches are

adopted in organization's marketing communication plan (Rohm & Hanna, 2011). (Khan, 2013)

2. THE BEGINNING OF MARKETING

Prior to the 1950s, direct marketing-or what was then called “mail order”-was assumed to be a

mass-marketing business (123). In fact, the growth of direct marketing in those early years can

be directly tied to technological innovations that allowed consumers to be addressed as a group,

rather than on the one-on-one basis practiced by the craftsmen and storekeepers who produced
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and sold merchandise specifically for individual customers. The development of the first trade

catalogs, for instance, followed Gutenberg’s invention of movable type in the late 1400s an

innovation that made it possible to print multiple copies of the same document (123). Catalogs of

books and of nursery items were especially popular in those early days. Later, catalogs began to

include such elite items as wine, furniture, and china, especially as settlers in the New World,

such as Thomas Jefferson, an inveterate mail- order buyer, began to acquire money and to

develop a taste for the refined goods of Europe (123). (Lisa A. Petrison, 1997)

3. DEFINITION OF MARKETING

There is no universally accepted definition of content marketing, but according to the Content

Marketing Institute, "content marketing is the marketing and Business Process for creating and

distributing relevant and valuable content to attract, acquire, and engage a clearly defined and

understood target audience - with the objective of driving profitable customer action" (Content

Marketing Institute, 2015). Furthermore, the Content Marketing Institute shows many definitions

of marketing content, given by specialists in this field. Thus, the definition given by Michael

Brenner, author of B2B Marketing Insider, Co-Founder of Business 2 Community and Sr.

Director of Global Marketing at SAP is: "content marketing is about delivering the content your

audience is seeking in all the places they are searching for it. It is the effective combination of

created, curated and syndicated content" (Content Marketing Institute, 2015). (Baltes, Loredana

Patrutiu, 2015)
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4. CONCLUSIONS

Marketing has become a powerful tool to a lot of businesses, not only those companies that

are recognized worldwide, but to those that are emerging in a competitive market on a high level.

It’s fashionable to see again in the social networks and web pages how the big companies

bomb us with all kinds of products that sometimes are very annoying. We found in this

paragraph how from the very early years where internet and computers did not exist, marketing

was a manually tool, that when the years went by was becoming more perfect until coming to be

the toll that is now, a necessary tool to the grow of companies and the work production.

Now we can find any product that we want to buy or to see in the internet, it is not necessary

to go out and find it in the stores, marketing has brought the product to our houses.
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BIBLIOGRAPHY REFERENCES
(n.d.).

Baltes, Loredana Patrutiu. (2015). ProQuest. Retrieved from ProQuest: https://search-proquest-

com.ezproxy.cecar.edu.co:2443/docview/1768395633/EA9CE45D2CE3474BPQ/4?accountid=34487

Khan, F. S. (2013). ProQuest. Retrieved from ProQuest: https://search-proquest-

com.ezproxy.cecar.edu.co:2443/docview/1477205997/449B291CE6504724PQ/1?accountid=34487

Lisa A. Petrison, R. C. (1997). (j. o. marketing, Ed.) Retrieved from science Direct: https://ac-els-cdn-
com.ezproxy.cecar.edu.co:2443/S109499689770762X/1-s2.0-S109499689770762X-
main.pdf?_tid=cbdf83b5-071f-46fd-9201-
ff236e45f091&acdnat=1537915363_af447db288146e019df560b145b7179d