For this assignment, you will take each of the elements
addressed earlier in the class and develop a strategic plan for a
publicly-traded company of your choice, which was researched using the annual stock report website, company website, and other financial reporting websites. Be sure your plan includes the following:
1. Share the mission statement.
2. Include the vision statement. 3. Identify any stated strategic goals. 4. Produce a SWOT and PEST analysis. 5. Assess the company’s competitive advantages. 6. Provide a corporate strategic plan for sustained innovation in a global marketplace. 7. Close the paper by addressing recommended solutions for sustained innovation, in light of any potential disruptive innovation.
Length: The paper should be 10-15 pages, not including a
cover page or references. Please consider adding an appendix for any figures or tables.
References: Include at least 8 scholarly resources.