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For this assignment, you will take each of the elements

addressed earlier in the class and develop a strategic plan for a


publicly-traded company of your choice, which was researched
using the annual stock report website, company website, and
other financial reporting websites. Be sure your plan includes
the following:

1. Share the mission statement.


2. Include the vision statement.
3. Identify any stated strategic goals.
4. Produce a SWOT and PEST analysis.
5. Assess the company’s competitive advantages.
6. Provide a corporate strategic plan for sustained innovation
in a global marketplace.
7. Close the paper by addressing recommended solutions for
sustained innovation, in light of any potential disruptive
innovation.

Length:  The paper should be 10-15 pages, not including a


cover page or references. Please consider adding an appendix
for any figures or tables.

References:  Include at least 8 scholarly resources.

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