INGENIUM SCHOOL

Class Number SY 2019-2020

22
HELE 9 40
Written Work #1

Name: Makita, Hiroyuki C.

Section: 9-Fortitude Date: March 24, 2020

I. SWOT ANALYSIS. List down 5 for each component, it could be about your
task and/or your business in the selling activity. This will serve as your reflection.
(20 points)

STRENGTHS
 Business has many loyal and
returning customer who are satisfied
with the service offer.
 Customers recommend the service
to their friends and family.
 The store location attracts some
walk-ins customers.
 Relationships with other local
businesses are yielding referrals.
 Low cost structure
WEAKNESSES
 Lacking a marketing budget and
strategy to systematically generate
more leads.
 Most new clients come from word-
of-mouth, which limits the reach to a
new audience.
 The website is static, purely
informational, and not optimized for
search engines.
 Lack of funding
 Almost no marketing savvy

OPPORTUNITIES THREATS
 Increase walk-in traffic with local  A competitor is running radio ads
SEO and special offers. and newspaper ads.
 Build brand awareness in local  The cost of running ads can be
events. high.
 Create strategic alliances with other  After you have listed out all the
businesses to expand market reach. factors, you can now consider:
 Open more sites  How you can leverage your
 More acquisitions strengths to open up more
opportunities.
 How you can reposition weakness
into a strength.
II. PRODUCT INNOVATION. If you were to innovate your product in the selling
activity, what are the 3 things will you improve/change/add in your product? Use
the table below PROPERLY. (6 points)

ELEMENTS
Match products and services to market
needs
Pricing your proposed service or product
Creating a project team
RECONFIGURATION
New products and services have to offer
benefits that meet your customer needs or
their satisfaction.
Establishing a pricing strategy for a new
product or service is an important part of
development process. You should consider
pricing because not all people can afford
too much high price.
Every potential new product or services
requires a dedicated project team who will
be dedicated to do their best to increase the
profits and off course the trust of
customers.

Page 1 of 2 Prepared by: Ms. Erika

III. COMPUTATION. Supply the correct data needed in the pricing, sales
inventory and sales report. Show your equation. (14 points) Ex:

CONTRIBUTION PER HEAD: P300/30 HEADS

TOTAL CAPITAL: P300x30 heads = P9000

CONTRIBUTION PER HEAD: P200/30 HEADS

1. TOTAL CAPITAL: P200X30 heads = P6000

PRODUCT COST PER UNIT: P 20

MARK UP %: 50%

2. SELLING PRICE: P30

3. BREAKEVEN POINT: __________
UNITS SOLD: 250 SERVINGS

4. GROSS REVENUE: P250XP30 = P7500

5. NET REVENUE: P7500-P6000 = P1500

CONTRIBUTION PER HEAD: P200/30 HEADS

6. GROSS RETURN OF INVESTMENT PER HEAD: P7500/P30=P250

7. NET RETURN OF INVESTMENT PER HEAD: P1500/30= P50

Page 2 of 2 Prepared by: Ms. Erika