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The study of how language is used to communicate within its situational context.
In this sentence, sense and force are very similar to each other. However, in some
cases there may be a difference. For example, if the speaker says, Can you shut
the door?’ the sentence form is interrogative, the sense is ‘can’ + ‘you’ + ‘shut the
door’, that is, the logical meaning of the sentence is a question about the ability
of the hearer to shut the door, evident in the sense of the modal ‘can’. However,
the force is still that of request. In such an utterance, it is clear that the sense is
not the total meaning of the utterance, and that if only the sense is considered;
the utterance will not succeed as a successful communication.
It is for this reason that Grice explains that all communication takes place in a
situation where people are co-operative. When people communicate, they
assume that the other person will be cooperative and they themselves wish to
cooperate. Grice calls this the ‘Cooperative Principle’. Under this principle, the
following maxims are followed:
(i) Maxim of quantity. Give the right amount of information, neither less nor
more than what is required.
(ii) Maxim of quality. Make your contribution such that it is true; do not say what
you know is false
(iv) Maxim of manner. Avoid obscurity and ambiguity; be brief and orderly.
These ‘Maxims’ are different from rules in that while rules cannot be violated,
maxims are often violated. That is, people often give more or less information
than required, or make irrelevant contributions. When this happens, some
implied meanings arise as a result. For example, in the interaction:
B violates the Maxim of relation because the reply is apparently not relevant to
A’s question.
A proper response to A’s question would be that B answers A’s question about
where the chocolates are. Since B does not give this answer, it implies that B does
not know the answer, and also implies a suggestion on B’s part that the children
may have taken the chocolates.
The insights provided by these theories of pragmatics have helped us to
understand meaning as part of communication rather than as something abstract.