RESONANCE

Under Armour, recently has done a lot of improvement in it products, making it to compete
with brands like ADIDAS and NIKE. Right now, it has left Adidas behind the race and is all
set to race towards Nike’s position. Reason behind it such high growth is its innovation and
amplifying the new technology into sportswear, which has brought a lot of loyal customers to
it.

JUDGEMENTS
As Under Aromour is bring out the best quality products in the market, customers are
changing their opinion for the brand from a cheaper price product to making it as their first
choice.

FEELINGS
Under Aromour has brought a new flavor in the market which has changed the taste of the
people. Also, its latest brand endorsements has presents it as a “strong and unbeatable” brand.
This gives the target market a sense of solidarity with the (brand and/or) team.