Branding in the last of the unsaturated markets 

 
Sanjeev Malhotra; Seema Mangrulkar  
Design Management Journal; ​Fall 2001; 12, 4; ABI/INFORM Global  
pg. 53 
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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.