Ad Rank Revealed: What It Is

and 3 Ways to Improve It

Without Spending More
What is the basic of Ad rank? We all know the basic of the
Ad rank as it is the specific position that your Ad earns in
paid search results. But you really don't know what
factors are actually playing its role in this. Let's break it
down and find what factors are actually playing their part.
What kind of moves, selection, and editing can improve
your Ad rank potentially in Google AdWords
management? If you don't know about all these factors,
then you are at the right place to find out all the factors
about Google AdWords management and PPC
management as well. Ad ranking by itself is simple in
nature but the important thing to find is how you can
improve the rank of your ad.
Here is the list of some important factors that you must
know about the ad ranks that how much it matters and
how it can be improved faster.

What is Ad rank?
A rank is basically specifying the position of your ad in
the paid search results. For example, if you Ad showed up
on the second than your ad rank via Google AdWords
management your ad is on number two in searching. The
question is: what factors are actually impacting on your
Ad rank? In 2017 Google AdWords management changes
some of its policies of the functionalities of ad ranking.
One of the major impacts made by the Google AdWords
management is the use of machine learning to rank the
ads. Your bids on ads and rank threshold will be passed
through the Google's system. In this system, the search
will analyze what are the major keywords are searched by
the users that what the users are actually searching for.
The behavior of the user will also be analyzed using this
system by the Google AdWords management.
This means every search made by the users carries
different weights and rank differently. Sometimes you can
get the higher rank by biding high for the ads.
According to Google, there are some factors that are
influencing the Ad ranks.

Amount of Bids
Bid amount means what is the minimum that you can use
for making a bid for a specific position. For example, you
can't bid for 20cents on an ad which costs $3 for ranking
it first. According to the system, your bids must be higher
for getting the higher ranks in Google AdWords
management system. The more important factors for
your bidding areas

Quality of your ad: Relevant landing page experience

and CTR are the essential things for the ranking of your
ads.
Search Context: your device, different terms and time of
the day also have a strong impact in raking.
Ad extension: ad extensions are the important factor in a
ranking like how relevant they are and how they produce
the CTR.
Google AdWords basically a place of auction where you
can bid for your desire ads and in the end the winner is
the bidder with the highest bid.
As you know the ins and outs of ads of the ranks here are
the 3 important ways so you can improve it without
spending more on clicks.

Always more isn't better

To improve your ad rank bidding higher is the obvious
thing but no one will be ready to spend more on clicks. If
your ranks are not standing according to the results than
its time to say goodbye to your rank but PPC
management allows you to rebuild it. There are different
extensions if you want local traffic u must use the
localization traffic.

Improve the Quality

If you are new to the world of the paid search than there
is a PPC marketing. It is also known as the SE marketing.
Ppc marketing is done right to the businesses that want
to grow and be profitable and to improve your ad rank
there are the two main things specificity and relevancy.
The thing to note that how to structure your ad groups.
According to the Google, Advice uses 10-20 keywords to
start but you possibly can't find the 20 keywords that are
relevant to your search.
Landing pages
It is so frustrating if you click on some paid search and
you will get something unexpected. Your landing page
must be general and it might be even their homepage as
well. your landing pages must have some clear message
through ads. The problem with making the unique landing
pages for each search ad is really time-consuming. As it
is time taking for creating the separate landing pages but
this thing is really in your favor and is closely related as
well.

Concluding Words
Create the relevant ads by using different provided
extensions that hold directly to the ad groups as it is a
good call to the action. You must make different
segments of your ad groups in smaller ones. Last but not
least create some generic landing pages for each of your
ad groups.

Arhamsoft is providing the highly stable Google Adwords

Management experts and PPC management services.